2nd Edition
Understanding Business: Markets A Multidimensional Approach to the Market Economy
Edited By Vivek Suneja
Copyright 2006
304 Pages
by
Routledge
304 Pages
by
Routledge
How do markets work? Are there different types of market? Markets are central to business enterprise and to a wide range of social activities. Following the collapse of communism, the market economy was proclaimed as the only way forward, the major agent behind the end of history. This collection of readings introduces the student to the workings of the market, explaining both the reasons for its... Read more
Introduction SECTION 1: THE EVOLUTION OF THE MODERN WORLD ECONOMY 1 The global economy, AD 1400–1800: comparisons and relations 2 The British industrial revolution SECTION 2: ECONOMIC AGENTS 3 Households 4 More on consumer demand 5 Organizations SECTION 3: HOW MARKETS WORK 6 Competition and power in markets SECTION 4: MARKET FAILURE 7 When markets fail SECTION 5: THE GLOBAL MARKET 8 International trade 9 Protectionism and industrialization: a historical perspective 10 Multinational corporations 11 Globalization in the age of empire SECTION 6: MARKETS: GOOD SERVANTS, BAD MASTERS? 12 The diversity of capitalisms 13 Capitalism and global free markets 14 Why did East Asia grow so fast?
Biography
Vivek Suneja was, at the time of editing this book, a Lecturer in Strategy at the Open University Business School. He is now a Professor in Delhi University.
