1st Edition
Understanding Communication Theory A Beginner's Guide
1. Introduction to Communication Theory 2. The Social Scientific Approach to Theory 3. The Interpretive Approach to Theory 4. The Critical Approach to Theory 5. Interpersonal Communication 6. Organizational Communication 7. Intercultural Communication Stephen M. Croucher, Diyako Rahmani, and Mélodine Sommier 8. Small Group Communication 9. Health Communication 10. Mass Communication 11. Persuasion 12. Rhetorical Theory Jansen B. Warner and Daniel Cronn-Mills 13. Critical Cultural Theory James P. Dimock and Kirsti K. Cole
Biography
Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.
"Understanding Communication Theory is an invaluable resource for undergraduate instruction. An organized, rigorous, and accessible communication text, it is an excellent blend of conceptual and pragmatic discussion. It will enhance the learning space for both student and instructor." —Devika Chawla, Ohio University
"This book is a valuable guide for beginning students of communication theory. It provides real-life illustrations and applications that students from different cultures can relate to." —Carmencita Del Villar, University of the Philippines
