Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
- the positive contribution of people from diverse cultural backgrounds;
- the politics of Self and Other which promote negative stereotyping;
- the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday’s own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Table of Contents
List of figures
The grammar of culture and reconstructed ethnographic narratives
Chapter 1: The grammar of culture
Chapter 2: Cultural practices
Chapter 3: Investigating culture
Chapter 4: Constructing culture
Chapter 5: Dialogue with structure
Chapter 6: Grand narratives of nation and history
Chapter 7: Discourses of culture
Chapter 8: Prejudice
Chapter 9: Cultural travel and innovation
Adrian Holliday is Professor of Applied Linguistics & Intercultural Education at Canterbury Christ Church University, UK.