Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events.
Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as:
- managing organisational performance
- communication and social media
- sponsorship and marketing
- the impact of sport on society
- future directions for sport management.
Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.
Table of Contents
Part I: The Sport Management Environment
1. The New Sport Management Environment
[Ian O’Boyle and Trish Bradbury]
2. The Impact of Sport in Society
3. Organisational Structure and Theory of Non-Profit Sport Organisations
[Packianathan Chelladurai, Wirdati Radzi and Megat Ahmad Kamaluddin Megat Daud]
4. Professional Sport
5. The Global Sport Environment
[Eric MacIntosh and John Harris]
Part II: Foundations of Sport Management
6. Creating High-Performing Non-Profit Sport Organisations
[Popi Sotiriadou and Veerle De Bosscher]
7. Controlling and Managing Organisational Performance: The Viable System Model
[Winnie O’Grady and John Davies]
8. Strategic Management in Non-Profit Sport
9. Managing Volunteers in Grassroots Sport
[Tracy Taylor and Ashlee Morgan]
10. Sport Governance
11. Leadership in Sport Management
[Duncan Murray and Sarah Chua]
12. Soliciting Sport Sponsorship
13. Sport Marketing
14. The Economics of Sport
Part III: Elements of Sport Management
15. Communication and Social Media
16. Sport Law
17. Sport Event Management
[Insun Sunny Lee and Graham Brown]
18. Sport Tourism
[Graham Brown and Insun Sunny Lee]
19. The Continuing Evolution of Sport Management
[Trish Bradbury and Ian O’Boyle]
Trish Bradbury is a senior lecturer at Massey University, New Zealand, where she lectures in both sport management and core management programmes of study. She has extensive experience in managing/coaching organisations and sports teams, and actively volunteers in the sport community. Her major research interests concern aspects of sport/business management related to events, HRM, organisation development and performance management. Dr Bradbury has published in various journals such as Sport Management Review, Sport, Business and Management and International Journal of Sports Marketing and Sponsorship. Her first book is Sport Governance: International Case Studies (Routledge, 2013).
Ian O'Boyle is a researcher in the area of sport governance and leadership. He is also the Director of the CERM Performance Indicators Project, which focuses on researching operational indicators and customers’ perceptions of service quality for local government sports and leisure facilities and services, providing improved operational decision-making and internal and external benchmarking. His work appears in the leading sport management journals such as Journal of Sport Management, Sport Management Review and European Sport Management Quarterly. In 2015, Dr O'Boyle received a Research Excellence Award from the UniSA Business School in recognition of his extensive high quality research record.
"Understanding Sport Management: International Perspectives is a truly excellent textbook." - Joseph Fahlén, Department of Education, Umeå University, Sweden
"This book can serve as an introductory text in any sport management program because it offers an extensive array of content for understanding sport management. As the title implies, the book’s unique feature is its issue-based approach on the latest sport management topics with an international perspective … the book is practical and contains a wealth of insights. It would be a valuable asset for students who plan to work in the sport industry because the cases and exercises can help them improve their critical-thinking and decision-making skills." - Ari Kim, University of North Florida, International Journal of Sport Communication
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