1st Edition
Understanding Women's Magazines Publishing, Markets and Readerships in Late-Twentieth Century Britain
By Anna Gough-Yates
Copyright 2003
208 Pages
by
Routledge
208 Pages
by
Routledge
208 Pages
by
Routledge
Also available as eBook on:
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle , Marie Claire , Cosmopolitan , Frank , New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.... Read more
Preface. 1. 'Marie Claire - C'est Moi?' Gender, Identity and Women's Magazines 2. 'The Empire Strike Backs?': Magazine Publishing and Markets in the Late Twentieth Century 3. Who's That Girl?: Advertising Research and the Female Consumer 4. Seriously Glamorous or Glamorously Serious?: Working Out the 'Working Woman' 5. 'Magazines Sans Frontières?': Women's Magazines and the 'European Invasion' 6. 'A New Breed of Read': Glossy Women's Magazines in the late 1980s 7. Desperately Tweaking Susan: The Business of Women's Magazines in the 1990. Conclusions. Footnotes. Bibliography
Biography
Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. She is co-editor with Bill Osgerby of Action TV: Tough Guys, Smooth Operators and Foxy Chicks, published by Routledge in 2001.
