1st Edition
Understanding the Business of Tourism An Introductory Text
PART A: TOURISM – AN OVERVIEW 1. An Introduction to Tourism 2. Forms of Tourism 3. Demand and Supply in Tourism 4. Organisations in Tourism and Culture PART B: THE TOURISM BUSINESS 5. Destinations 6. Attractions
7. Accommodation 8. Travel and Tour Operations 9. Transportation 10. Marketing PART C: TOURISM IN INDIA
11. The Tourism Sector in India 12. Cultural Heritage of India 13. Natural Heritage of India 14. Tourism Business in India
15. Government Bodies in Indian Tourism PART D: TOWARDS THE FUTURE 16. Impacts of Tourism 17. Sustainable Development of Tourism 18. The Future of Tourism
Biography
Venu Vasudevan was an officer of the Indian Administrative Service, and served as Chief Secretary, Government of Kerala. In the tourism sector, he was instrumental in establishing a new tourism destination (Bekal) and served as Director and Secretary, Kerala Tourism. He led the surge of the tourism sector in Kerala and built up a strong private-public partnership, including Kerala Travel Mart. He played a pivotal role in rolling out the Incredible India campaign. He pioneered the Responsible Tourism movement in Kerala. He has worked extensively in the museum sector and served as Director General of National Museum.
