280 Pages
by
Routledge
280 Pages
by
Routledge
288 Pages
by
Routledge
Also available as eBook on:
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining... Read more
Introduction; Consumers and services; Individual processes; Social processes; Cultural influences; Consumer decision models; The end of the marketing concept; Postmodern consumers; Marketing meaning and signification; Researching contemporary consumers; Hospitality implications of the revolution in consumption.
Biography
Alistair Williams
"...a satisfying synthesis of theory and practice. Williams not only sets out the theory clearly, but also shows how it applies to the complicated world of hospitality. Unlike many academic texts, this book has direction and leaves the reader with a provocative and pertinent message." - Hayden Ingram, International Journal of Contemporary Hospitality Management, February 2003
"...a stimulating read with good application and interest for those who study or practice hospitality management." - Professor Jon Bareham, Professor of Business and Management, University of Brighton, UK
