Part I: A Tale of Four Cities
1. Tokyo and the Olympics: (1940)-1964-2020
2. Paris and the Olympics: 1900-1924-2024
3. Los Angeles and the Olympics: 1932-1984-2028
4. London and the Olympics: 1908-1948-2012
Part II: From There to Here
5. The Origins of the Olympics
6. Internationalism and Nationalism at the Olympics
7. Politics and the Olympics
8. The Other Olympic Games
Part III: Running the Games
9. The IOC, Governance and the Bidding Process
10. Olympic Economics and Spectacle: Television, Advertising, Sponsorship and “New” Media
11. Olympic Level Playing Fields
12. The “Dark Side” of the Olympics
Conclusion
Bibliography
Biography
John Horne is Professor in the Faculty of Sport Sciences at Waseda University, Japan.
Garry Whannel is Emeritus Professor at the University of Bedfordshire, UK.
"First we have to understand sport cannot be reduced to a simple binary opposition, big bad sport vs small good sport. This book brilliantly provides the framework for just that necessary insight.[...]The latest edition of Understanding the Olympics by John Horne and Garry Whannel, is the best possible explanation of where this unwelcome alliance of commerce, broadcasters and conservative officialdom with big sport has come from. That isn’t to say there isn’t much to enjoy about the Olympics"
-Mark Perryman, Philosophy Football
