1st Edition
Upgrading Leadership's Crystal Ball Five Reasons Why Forecasting Must Replace Predicting and How to Make the Strategic Change in Business and Public Policy
Introduction
New Definitions
The Difference Matters: Chance and Uncertainty
The Content to Come
The Less-Is-More Approach
Citing Precedent
Acknowledgments
Predicting
Introduction
The Emblematic Crystal Ball
Scientific Foundations of Predicting and Modeling
Appropriate Uses of Predicting
Statistical Foundations of Predicting
Econometrics and Modeling
The Growth of Modeling
Univariate Predictive Models
Multivariate Predictive Models
Additional Readings
Five Fatal Flaws of Predicting
Introduction
1. Discontinuities in System Dynamics
Trending Toward Disorder
2. Violations of Model Assumptions
3. Deficiencies of Available Data
Validity and Reliability
4. Failures of Previous Predictions
5. Diversions from Strategic Innovation
Additional Readings
Forecasting
Introduction
Forecasting’s Foundations
From Predicting to Forecasting the Weather
Identifying Explanatory Variables
Specifying the Model
Measuring the Explanatory Variables
Analyzing Variations over Time
Assembling the Forecast
Interpreting a Forecast
What Makes a Good Forecaster?
Incorporating the Role of Climate Change
Expecting the Unexpected
Additional Readings
Forecasting in Dynamic Systems
How to Identify Explanatory Variables
How to Specify the Model
How to Measure the Explanatory Variables
How to Analyze Variations over Time
Assigning Weight
How to Assemble the Forecast
From Weather to Whether
From Forecasts to Strategies
Expecting Multiple Outcomes
Creating the Future from the Forecast
Strategic Planning
Strategy versus Tactics
The Time Dimensions of Strategy and Tactics
Basics of a Strategic Plan
Conclusion
Additional Readings
Postscript: Big Data
Index
Biography
Jeffrey C. Bauer
Jeff Bauer’s new book positively crackles with energy and brio, whether he’s busting a myth or sharing an anecdote about WWII meteorology. Like any truly learned teacher, his message is simple and accessible: predictions give us the illusion of precision and trap us in the duality of Right and (mostly) Wrong. A forecast, by contrast, illuminates a garden of likely outcomes; it stirs our creativity and poises us for action.
—Tim Ogilvie, CEO, Peer Insight and co-author of Designing for Growth






