Using Public Relations Strategies to Promote Your Nonprofit Organizati

Description

Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection... Read more

Learn how to strategically execute public relations assignments!

In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters.

Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include:

adopting a business strategy
step-by-step guide to creating your annual report
step-by-step guide to creating your nonprofit newsletter
how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization
writing speeches to promote your nonprofit organization
using audiovisual aids and nonverbal communication in your speeches
selecting and organizing a board of directors
board of directors job description, recruiting and retention

Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

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Acknowledgements
Chapter 1. The Nonprofit Entity and Business PR
Defining Nonprofit
The Growth Factor
Humble Beginnings to Big Business
Evaluations Are in Place
Adopting a Business Strategy
Marketing the Nonprofit
What is Public Relations?
Chapter 2. The Annual Report
A Publicly Traded Perspective
Taking a Strategic Approach
The Design
The Content
Working with the Printer
Distribution
Technology and Annual Reports
Chapter 3. Newsletters
A Word About Desktop Publishing
A Historical Perspective on Newsletters
Why a Newsletter?
Organizing the Process
Newsletter Vocabulary
Design Features
Developing Copy
The Approval Process
Proofing
Distribution
Evaluation
Closing Tips
Chapter 4. The Speakers Bureau
Definition and Purpose
Selecting the Message
The Audience
The Writing
The Q&A
The Speakers
The Voice
Nonverbal Communication
The Speaker's Handbook
Audiovisual Aids
Finding the Opportunity
The Follow-Up
Recap
Chapter 5. The Board of Directors: Selection, Development, and Succession Planning
A Closer Look at the Nonprofit
Who Volunteers?
Selecting the Candidates
The Job Description
Recruiting
Welcome and Orientation
Developing and Retaining Board Members
Succession Planning
Glossary
Notes
Bibliography
Index

Author(s)

Biography

Ruth Ellen Kinzey

Using Public Relations Strategies to Promote Your Nonprofit Organization

Description

Table of Contents

Author(s)

Biography

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