1st Edition
Using Social Marketing for Public Emergency Preparedness Social Change for Community Resilience
Introduction 1. The Role of Preparedness in Building a Resilient Nation 2. The challenge – Moving from Complacency to Readiness 3. Identification of priority groups 4. Developing a Detailed Social Marketing Plan 5. Working with your local community 6. Alternatives to traditional resources 7. Education, social marketing and the law Conclusion
Biography
Nancy Meyer-Emerick is an Associate Professor of Public Administration at Cleveland State University (CSU). Prior to joining the CSU faculty in 1999, she worked in local government in Florida, primarily in public works and environmental health. Her research interests include organizational behavior, emergency preparedness, and environmental health.
"How refreshing and encouraging to have an entire book focused on applying a social marketing approach to impact one major social issue. The book not only inspires; it also instructs. It doesn’t just cover what to do to influence emergency preparedness in communities; it walks you through the steps to base unique and comprehensive strategies on unique priority audiences. In the end, readers will understand how to develop a strategic social marketing plan that will provide the highest return on investment of resources." –Nancy R. Lee, University of Washington and Social Marketing Services, Inc.
"Nancy Meyer-Emerick provides an evidence-driven primer that outlines the core concepts and methodologies behind social marketing applications in emergency preparedness program management. From behavioral change models to social capital to program planning, this text outlines the fundamental components for leveraging modern messaging technologies to move the public from complacency to readiness. The content will be immediately applicable for any administrator interested in expanding their knowledge of the evolving and dynamic field of emergency management." –Lauren Ohl-Trlica, Arlington County Office of Emergency Management
"Using Social Marketing for Public Emergency Preparedness tackles the real-world issues of blending the best of 'textbook' social marketing with the practical realities of applying it in communities. It provides an excellent guide and case study for any social marketer who wants to understand how to transform theory and evidence-based research in social marketing into real-life, practical solutions." –Craig Lefebvre, RTI International
