1st Edition

Vaccine Communication in a Pandemic Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake

Edited By Scott C. Ratzan Copyright 2024

    This book addresses the global need for effective, ethical and evidence-based health communication, against the backdrop of the COVID-19 pandemic. It highlights how health communication can facilitate effective responses to disease threats, build vaccine literacy and strengthen the public's trust in governments and health institutions.

    The volume offers a variety of communication perspectives from leading international experts, with particular attention to the interrelated subjects of vaccine literacy and trust. Chapters present conceptual frameworks, research evidence, and novel ideas about ways to build trust, craft and target communication interventions, leverage digital technologies, integrate public health and health systems, apply health diplomacy, engage multiple sectors, and foster a vaccine-protected world.

    Vaccine Communication in a Pandemic
    will be an invaluable resource for scholars, researchers and practitioners of communication studies, public health and health literacy, health and public policy, media advocacy, media studies and mass communication. This book was originally published as a special issue of the Journal of Health Communication: International Perspectives.

    Preface—Getting Past Sisyphus: Effective Communication is the Foundation to Our Success

    Scott C. Ratzan


    Introduction to Vaccine Communication in a Pandemic: Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake

    Scott C. Ratzan




    1. COVID-19: An Urgent Call for Coordinated, Trusted Sources to Tell Everyone What They Need to Know and Do

    Scott C. Ratzan, Lawrence O. Gostin, Najmedin Meshkati, Kenneth Rabin, and Ruth M. Parker


    2. Vaccine Literacy—Helping Everyone Decide to Accept Vaccination

    Scott C. Ratzan and Ruth M. Parker


    3. Building Vaccine Literacy in a Pandemic: How One Team of Public Health Students Is Responding

    Matthew M Masiello, Paige Harton, and Ruth M. Parker


    4. What Is the World Doing about COVID-19 Vaccine Acceptance?

    Yvonne MacPherson


    5. Anti-Vaxxers, Politicization of Science, and the Need for Trust in Pandemic Response

    Thomas May


    6. An Assessment of the Rapid Decline of Trust in US Sources of Public Information about COVID-19

    Carl A. Latkin, Lauren Dayton, Justin C. Strickland, Brian Colon, Rajiv Rimal, and Basmattee Boodram


    7. Creating a Robust Digital Communications Strategy for the US Department of Health & Human Services

    Mark A. Weber, Thomas E. Backer, and Stacey Palosky





    8. Health Communication and Decision Making about Vaccine Clinical Trials during a Pandemic

    Aisha T. Langford


    9. Which Beliefs Predict Intention to Get Vaccinated against COVID-19? A Mixed-Methods Reasoned Action Approach Applied to Health Communication

    Jennifer A. Lueck and Alaina Spiers


    10. Hesitant or Not? The Association of Age, Gender, and Education with Potential Acceptance of a COVID-19 Vaccine: A Country-level Analysis

    Jeffrey V. Lazarus, Katarzyna Wyka, Lauren Rauh, Kenneth Rabin, Scott Ratzan, Lawrence O. Gostin, Heidi J. Larson, and Ayman El-Mohandes


    11. Vaccine Hesitancy and Demand for Immunization in Eastern Europe and Central Asia: Implications for the Region and Beyond

    Rafael Obregon, Mario Mosquera, Sergiu Tomsa, and Ketan Chitnis


    12. Communication, Health Literacy and a Systems Approach for Mitigating the COVID-19 Pandemic: The Case for Massive Vaccine Roll-out in Israel

    Diane Levin-Zamir


    13. An Investigation of Low COVID-19 Vaccination Intentions among Black Americans: The Role of Behavioral Beliefs and Trust in COVID-19 Information Sources

    Chioma Woko, Leeann Siegel, and Robert Hornik


    14. Community-based Strategies to Engage Pastors Can Help Address Vaccine Hesitancy and Health Disparities in Black Communities

    Lois Privor-Dumm and Terris King


    15. Preparing for A COVID-19 Vaccine: A Mixed Methods Study of Vaccine Hesitant Parents

    Matthew E. Rhodes, Beth Sundstrom, Emily Ritter, Brooke W. McKeever, and Robert McKeever




    16. Building Confidence to CONVINCE

    Heidi J. Larson, Nancy Lee, Kenneth H. Rabin, Lauren Rauh, and Scott C. Ratzan


    17. A Select Bibliography of Actions to Promote Vaccine Literacy: A Resource for Health Communication

    Lauren D. Rauh, Hannah S. Lathan, Matthew M. Masiello, Scott C. Ratzan, and Ruth M.Parker


    Dr. Scott C. Ratzan has three decades of pioneering accomplishments domestically and globally in health communication, health literacy and strategic diplomacy. He is the founding Editor-in-Chief of the Journal of Health Communication: International Perspectives. He holds professorial positions at CUNY Graduate School of Public Health and Health Policy, Columbia University Mailman School of Public Health, Tufts University School of Medicine, and the University of St Andrews School of Medicine. He serves on the Board of Global Health for the National Academies of Science, Engineering and Medicine and has edited several books including the Mad Cow Crisis: Health and the Public Good (1998) and AIDS: Effective Health Communication for the 90s (1993).