Vaccine Communication in a Pandemic Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake

Preface—Getting Past Sisyphus: Effective Communication is the Foundation to Our Success

Scott C. Ratzan

Introduction to Vaccine Communication in a Pandemic: Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake

Scott C. Ratzan

PART 1 – THE PANDEMIC AND VACCINE COMMUNICATION ENVIRONMENT: VISIONS AND REALITIES

1. COVID-19: An Urgent Call for Coordinated, Trusted Sources to Tell Everyone What They Need to Know and Do

Scott C. Ratzan, Lawrence O. Gostin, Najmedin Meshkati, Kenneth Rabin, and Ruth M. Parker

2. Vaccine Literacy—Helping Everyone Decide to Accept Vaccination

Scott C. Ratzan and Ruth M. Parker

3. Building Vaccine Literacy in a Pandemic: How One Team of Public Health Students Is Responding

Matthew M Masiello, Paige Harton, and Ruth M. Parker

4. What Is the World Doing about COVID-19 Vaccine Acceptance?

Yvonne MacPherson

5. Anti-Vaxxers, Politicization of Science, and the Need for Trust in Pandemic Response

Thomas May

6. An Assessment of the Rapid Decline of Trust in US Sources of Public Information about COVID-19

Carl A. Latkin, Lauren Dayton, Justin C. Strickland, Brian Colon, Rajiv Rimal, and Basmattee Boodram

7. Creating a Robust Digital Communications Strategy for the US Department of Health & Human Services

Mark A. Weber, Thomas E. Backer, and Stacey Palosky

PART 2 – PREPARING FOR COVID-19 VACCINE ACCEPTANCE: ASSESSING

HESITANCY AND PREDICTING INTENT

8. Health Communication and Decision Making about Vaccine Clinical Trials during a Pandemic

Aisha T. Langford

9. Which Beliefs Predict Intention to Get Vaccinated against COVID-19? A Mixed-Methods Reasoned Action Approach Applied to Health Communication

Jennifer A. Lueck and Alaina Spiers

10. Hesitant or Not? The Association of Age, Gender, and Education with Potential Acceptance of a COVID-19 Vaccine: A Country-level Analysis

Jeffrey V. Lazarus, Katarzyna Wyka, Lauren Rauh, Kenneth Rabin, Scott Ratzan, Lawrence O. Gostin, Heidi J. Larson, and Ayman El-Mohandes

11. Vaccine Hesitancy and Demand for Immunization in Eastern Europe and Central Asia: Implications for the Region and Beyond

Rafael Obregon, Mario Mosquera, Sergiu Tomsa, and Ketan Chitnis

12. Communication, Health Literacy and a Systems Approach for Mitigating the COVID-19 Pandemic: The Case for Massive Vaccine Roll-out in Israel

Diane Levin-Zamir

13. An Investigation of Low COVID-19 Vaccination Intentions among Black Americans: The Role of Behavioral Beliefs and Trust in COVID-19 Information Sources

Chioma Woko, Leeann Siegel, and Robert Hornik

14. Community-based Strategies to Engage Pastors Can Help Address Vaccine Hesitancy and Health Disparities in Black Communities

Lois Privor-Dumm and Terris King

15. Preparing for A COVID-19 Vaccine: A Mixed Methods Study of Vaccine Hesitant Parents

Matthew E. Rhodes, Beth Sundstrom, Emily Ritter, Brooke W. McKeever, and Robert McKeever

PART 3 – MOBILIZING FOR COVID-19 VACCINE ACCEPTANCE: COLLABORATION, PLANS AND SOURCES

16. Building Confidence to CONVINCE

Heidi J. Larson, Nancy Lee, Kenneth H. Rabin, Lauren Rauh, and Scott C. Ratzan

17. A Select Bibliography of Actions to Promote Vaccine Literacy: A Resource for Health Communication

Lauren D. Rauh, Hannah S. Lathan, Matthew M. Masiello, Scott C. Ratzan, and Ruth M.Parker

Biography

Dr. Scott C. Ratzan has three decades of pioneering accomplishments domestically and globally in health communication, health literacy and strategic diplomacy. He is the founding Editor-in-Chief of the Journal of Health Communication: International Perspectives. He holds professorial positions at CUNY Graduate School of Public Health and Health Policy, Columbia University Mailman School of Public Health, Tufts University School of Medicine, and the University of St Andrews School of Medicine. He serves on the Board of Global Health for the National Academies of Science, Engineering and Medicine and has edited several books including the Mad Cow Crisis: Health and the Public Good (1998) and AIDS: Effective Health Communication for the 90s (1993).