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Value co-creation in sport management





ISBN 9781138086203
Published October 22, 2019 by Routledge
134 Pages

 
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Book Description

This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors.

This book was published as a special issue of European Sport Management Quarterly.

Table of Contents

1. Value co-creation in sport management  Herbert Woratschek, Chris Horbel and Bastian Popp

2. The sport value framework - a new fundamental logic for analyses in sport management  Herbert Woratschek, Chris Horbel and Bastian Popp

3. Exploring customer-to-customer value co-creation platforms and practices in team sports  Sebastian Uhrich

4. Creating value through membership and participation in sport fan consumption communities  David P. Hedlund

5. Co-destruction of value by spectators: the case of silent protests  Maximilian Stieler, Friederike Weismann and Claas Christian Germelmann

6. Considering coopetition strategies in sport tourism networks: a look at the nonprofit nautical sports clubs on the northern coast of France  Nicolas Lorgnier and Che-Jen Su

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Editor(s)

Biography

Herbert Woratschek is Professor of Service Management at the University of Bayreuth, Germany. He has been Vice-President of the European Association for Sport Management since 2009. His main areas of research include the service-profit chain and moderating variables in various service contexts, service-dominant logic, measurement of service quality, and sport marketing.

Chris Horbel is Associate Professor of Marketing at the Department of Environmental and Business Economics at the University of Southern Denmark, Odense, Denmark. The focus of her scientific work comprises the areas of value co-creation, service networks and word-of-mouth with applications in sport, tourism, healthcare, and mobile applications.

Bastian Popp is Assistant Professor at the Department of Services Management at the University of Bayreuth, Germany. His primary areas of research are innovative media and consumer behaviour, co-creation, brand management, brand communities, social media, consumer-company identification and fan behaviour.