As over half the assets of many major companies are now intangible assets, there is an increasing need to assess more accurately the value of intellectual property (IP) from a wider interdisciplinary perspective. Re-evaluating risk and understanding the true value of intellectual property is a major problem, particularly important for business practitioners, including business analysts and investors, venture capitalists, accountants, insurance experts, intellectual property lawyers and also for those who hold intellectual property assets, such as media, publishing and pharmaceutical companies, and universities and other research bodies. Written by the foremost authorities in the field from Britain, Japan and the US, this book considers the latest developments and puts forward much new thinking. The book includes thorough coverage of developments in Japan, which is reviewing the value of IP at a much quicker pace than any other country and is registering ever-increasing numbers of patents in the course of inventing its way out of economic inertia.
"This book, written by the foremost authorities in the field … considers the latest developments and puts forward much new thinking. Because of its interdisciplinary approach …[it] will be of great interest to business practitioners, analysts, venture capitalists, accountants, insurance experts, the IP lawyers as well as those who hold intellectual property assets" - Technology Enterprise
"Ruth Taplin has compiled a stimulating, and in many respects ground-breaking, book which comprehensively covers a topic of vital imporatnce to the rapidly evolving global economy." - japansociety
"The valuing of intellectual property is an art not a science and this stimulating book is a must read for all those involved or connected to intellectual property and its valuation in any form" - Sean Curtin, Japan Book Review, January 2006
List of contributors Preface Acknowledgements 1. Introduction 2. Technology Transfer from US Universities: The need to value IP at the point of commercialisation 3. The Role of Entrepreneurship and Venture Business in Redefining the Value of Intellectual Property in Japan 4. Understanding how IP is Valued in Japan in Relation to Medicine 5. Intellectual Property Litigation, Liability Insurance, Issues and Solutions 6. Protection of Intellectual Property Value/Revenue and the Insurance Solution 7. Standardisation and Patent Pools in Japan: Its effect on valuing IP and limits under competition law 8. Re-defining Brand Valuation within the Japanese Context 9. Japanese Patent Publications as a Source of Information Appendix: New Challenges for the Japanese National Universities in the IPR Management and Spin-off Ventures Index