1st Edition
Vicarious Consumers Trans-National Meetings between the West and East in the Mediterranean World (1730–1808)
By Manuel Perez-Garcia
Copyright 2013
408 Pages
by
Routledge
408 Pages
by
Routledge
408 Pages
by
Routledge
Also available as eBook on:
The birth of a mass consumer society in western Europe has been the subject of much scholarly debate in recent years. In order to come to a further understanding of the issue, this book adopts an analytical approach, paying special attention to the socio-cultural and economic transfers which occur when different commodities are introduced to territories with diverse values and identities. In... Read more
Introduction; I: The History of Consumption: Debates, Theories, Methods, Sources and Data Bases; 1: Studies on Consumption and Material Culture to Date; 2: Sources and Methodology; II: Consumption and Stereotypes in Eighteenth-century Mediterranean Europe: the Case of South-eastern Spain; 3: Socio-political Rules and Fashions: the Intervention of the State; 4: The Development of Global Models: Transforming Dress as a Means to Control Consumption; III: French Traders and Western Mediterranean Commerce in a Global Context (1730–1808); 5: The Roux-Frères Company, French Trade Networks and the Spanish Mediterranean Import-Export Market; 6: The Circulation of Trans-national Goods from Marseille to Spain; IV: Examining the ‘Consumer' and ‘Industrious' Revolution in South-eastern Spain: the Kingdom of Murcia (1730–1808); 7: Consumer Behaviour in South-eastern Spain: Channels of Diffusion, Household Economy and Fashions; 8: The Trans-cultural Circulation of New Fashions in Urban and Rural Spaces; V: General Conclusions
Biography
Manuel Pérez-GarcÃa (www.manuelperezgarcia.eu) is lecturer at Renmin University of China. He graduated in history from the Universidad de Murcia, Spain, obtained his doctorate degree in economic history at the European University Institute (Florence, Italy) and was visiting scholar at the University of California, Berkeley. He is the author of the book Armas, limpieza de sangre y linaje. Reproducción social de familias poderosas de Murcia (siglos XVI-XIX).
’...this book is worth reading. It manages to combine numerous sources, as well as handling an extensive bibliography and different approaches. It employs an econometric approach to measure consumer behaviour in southern-eastern Spain. It also analyses the merchant circuits in the Mediterranean from a social perspective, that is, from the point of view of both consumers and merchants, as well as taking into consideration gender, social strata, and changes in tastes and fashions that led to a better connected and global world.’ Economic History Review
