Video Games: A Medium That Demands Our Attention, 1st Edition (Hardback) book cover

Video Games

A Medium That Demands Our Attention, 1st Edition

Edited by Nicholas David Bowman


252 pages | 9 B/W Illus.

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Hardback: 9780815376897
pub: 2018-07-27
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This entry in the BEA Electronic Media Research Series, born out of the April 2017 BEA Research Symposium, takes a look at video games, outlining the characteristics of them as cognitive, emotional, physical, and social demanding technologies, and introduces readers to current research on video games. The diverse array of contributors in this volume offer bleeding-edge perspectives on both current and emerging scholarship. The chapters here contain radical approaches that add to the literature on electronic media studies generally and video game studies specifically. By taking such a forward-looking approach, this volume aims to collect foundational writings for the future of gaming studies.

Table of Contents

Table of Contents


  1. The Demanding Nature of Video Game Play by Nicholas D. Bowman
  2. Video Games and Cognitive Skills by C. Shawn Green
  3. The Role of Engagement in Facilitating Game-Based Persuasion by Brett Sherrick
  4. Research on the Emotions Caused by Video Games Demands Integration by Matthew Grizzard and C. Joseph Francemone
  5. Gaming Is Awesome! A Theoretical Model on Cognitive Demands and the Elicitation of Awe during Video Game Play by Danile Possler, Christoph Klimmt and Arthur A. Raney
  6. Behavioral Demands as Behavioral Affordances in Video Games by Allison Eden, David R. Ewoldsen, Joomi Lee, and David Beyea
  7. Applying Psychological Theory to In-Game Moral Behaviors Through the Development of a Purpose-Made Game by Sarah E. Hodge, John McAlaney, Christos Gatzidis, Eike Falk Anderson, Davide Melacca, and Jacqui Taylor
  8. A Communication Model of Social Demands in Video Games by Jorge Peña
  9. Tandem Play: Theorizing Sociality in Single Player Gameplay by Mia Consalvo, Jason Begy, Sarah Christina Ganzon, and Rainforest Scully-Blaker
  10. Social Demand in Video Games and the Synchronization Theory of Flow by Kevin Kryston, Eric Novotny, Ralf Schmälzle, and Ron Tamborini
  11. Explicating the Electricity of eSports: Motivations for Play and Consumption by Kenon A. Brown, Andrew C. Billings, Melvin Lewis, and Kimberly Bissell
  12. Live Streams and Revenue Streams: Twitch as a Hybrid Gaming Culture by John A. Velez, Melissa R. Gotlieb, Geoffrey Graybeal, Alan Abitbol, and Jonathan A. Villarreal
  13. Development of the Video Game Demand Scale by Nicholas David Bowman, Joseph Wasserman, and Jaime Banks

About the Editor

Nicholas David Bowman (Ph.D., Michigan State University) is an Associate Professor in the Department of Communication Studies at West Virginia University, where he founded and directs the Interaction Lab (#ixlab). His work considers the intersection of communication technology and human interaction, and the manner in which mediated communication places a variety of different demands on users. He has authored or co-authored over 120 peer-reviewed manuscripts and book chapters related to these issues, and his work has been recognized by regional, national, and international associations. He is the current editor of Communication Research Reports and is an associate editor of Journal of Media Psychology, and he serves on a number of editorial boards, external review panels, and grant committees.

About the Series

Electronic Media Research Series

In 2008, the Broadcast Education Association initiated a new program promotion original research. The result was the creation of the BEA Research Symposium and publications. The purpose of the BEA Symposium is as a catalyst for future research. It honors leading scholars of the discipline and features their work along with new and upcoming scholarship. The Electronic Media Research Series was established in 2010. Along with the BEA Research Symposium Series, this series provides keystone research texts for those researching with the discipline. It will bring the reader up to-date relative to the topics and it reflect the current work within the field as well as providing a comprehensive bibliography and index, facilitating further research.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies