1st Edition
Video Production for Industry Clients A Guide to Creating Corporate Media
Chapter 1 Don’t fall in love with your gear.
Chapter 2 Step One – The Tangible Product (Your Videos)
Chapter 3 Step Two - Understanding the Intangible Product (Customer Service)
Chapter 4 Time Always Wins – Project Management
Chapter 5 Welcome to Grandma’s House
Chapter 6 The Little Red Light – Working with Non-Professional Talent
Chapter 7 Speaking Greek to an Italian - Editing with a Client
Chapter 8 The Finished Product – Fixing it in Post.
Chapter 9 The Future – You are only as good as your last production.
Biography
Dean Cummings is an Associate Professor at Georgia Southern University, where he teaches media management and sales, media writing, studio applications, and sports production. Before entering academia, he worked at several television affiliates and sports networks. From 2007 to 2015, he founded and led the video production company Cleveland Convergence. He is a nine-time regional Emmy Award winner, recognized for his work in producing, videography, and editing. He is also a seven-time Telly Award-winning videographer and a two-time Associated Press Michigan Television News Photojournalist of the Year. He earned his Ph.D. in Journalism Studies from the University of Sheffield in 2013.
