1st Edition

W.D. & H.O. Wills and the development of the UK tobacco Industry 1786-1965

By B.W.E Alford Copyright 1973
    544 Pages
    by Routledge

    552 Pages
    by Routledge

    This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills.

    Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis’ book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm's development in the light of general aspects of business history.

    This major study was first published in 1973.

    Part I : 1786-1901

    1. Origins and background

    2. Growth and stagnation

    3. A new generation and a new firm

    4. Ricketts, Wills and Co

    5. New Markets

    6. Expansion

    7. Invention, innovation and the Bonsack Cigarrette making machine

    8. Penny cigarettes and market leadership

    9. 'Cutting' and competition

    10. Wills dominant

    11. War and peace

    12. Employer's, employees and welfare, 1860-1901

    13. Business enterprise and business success

    Part II: 1901-1965

    14. Federal status

    15. New competitors and the coupon war

    16. Price leadership and technical innovation

    17. Wills in Ireland

    18. Wartime control and the return to a free market

    19. Reorganization and the marketing revolution


    B.W.E Alford