1st Edition

W.D. & H.O. Wills and the development of the UK tobacco Industry 1786-1965

544 Pages

by Routledge

552 Pages

by Routledge

544 Pages

by Routledge

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Description

This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis’ book is more than the history of a single firm, it... Read more

Part I : 1786-1901

1. Origins and background

2. Growth and stagnation

3. A new generation and a new firm

4. Ricketts, Wills and Co

5. New Markets

6. Expansion

7. Invention, innovation and the Bonsack Cigarrette making machine

8. Penny cigarettes and market leadership

9. 'Cutting' and competition

10. Wills dominant

11. War and peace