1st Edition

W.D. & H.O. Wills and the development of the UK tobacco Industry
1786-1965





ISBN 9781138861749
Published February 4, 2015 by Routledge
544 Pages

USD $52.95

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Book Description

This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills.

Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis’ book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm's development in the light of general aspects of business history.

This major study was first published in 1973.

Table of Contents

Part I : 1786-1901

1. Origins and background

2. Growth and stagnation

3. A new generation and a new firm

4. Ricketts, Wills and Co

5. New Markets

6. Expansion

7. Invention, innovation and the Bonsack Cigarrette making machine

8. Penny cigarettes and market leadership

9. 'Cutting' and competition

10. Wills dominant

11. War and peace

12. Employer's, employees and welfare, 1860-1901

13. Business enterprise and business success

Part II: 1901-1965

14. Federal status

15. New competitors and the coupon war

16. Price leadership and technical innovation

17. Wills in Ireland

18. Wartime control and the return to a free market

19. Reorganization and the marketing revolution

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