The tangible value of increased water efficiency and reuse/recycling and improved social license to operate are moving more companies to adopt water stewardship strategies. This book frames the business value of water stewardship, including brand value, to stakeholders including consumers, customers, investors and employees.
The book shows that until recently the linkage between full business value and water stewardship has been missing from the corporate agenda. This linkage and value creation from a leading water stewardship strategy is increasingly important to socially responsible investors and "aspirationals" who value companies that have a social mission or focus to their overall business strategy. In general the largest portion of a company’s market capitalization is intangible value and understanding how a water stewardship strategy contributes to this intangible value is essential.
The authors include cases studies and a framework or path forward to guide companies as they seek to build leading water stewardship and corporate social responsibility strategies and drive full business value from this investment. The book establishes the linkage and value from an integrated water stewardship and business strategy and an approach for companies to follow.
"This thought-provoking book will undoubtedly spark debate. And that is exactly what water practitioners and business leaders need. The current narrative around water stewardship is not transforming business practices rapidly enough. It needs to be challenged. Water Stewardship and Business Value certainly does that and I recommend it to anyone interested in working with businesses to ensure that freshwater ecosystems and their services sustain people and nature." - Stuart Orr, Freshwater Practice Leader, WWF International
Foreword by Stuart Orr
Part I: The Basics
Chapter 1: Why Water and Business Value?
Chapter 2: Valuing Water
Part II: Corporate Water Stewardship
Chapter 3: Water Stewardship Strategy
Chapter 4: Reputational Risk
Chapter 5: Water Stewardship and Brand Value
Part III: Value Beyond Water Stewardship: Creating Abundance
Chapter 6: Creating Abundance