Web 2.0 and Beyond: Principles and Technologies, 1st Edition (Hardback) book cover

Web 2.0 and Beyond

Principles and Technologies, 1st Edition

By Paul Anderson

Chapman and Hall/CRC

412 pages | 70 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781439828670
pub: 2012-05-15
SAVE ~$16.79
eBook (VitalSource) : 9780429104053
pub: 2016-04-19
from $41.98

FREE Standard Shipping!


Web 2.0 and Beyond: Principles and Technologies draws on the author’s iceberg model of Web 2.0, which places the social Web at the tip of the iceberg underpinned by a framework of technologies and ideas. The author incorporates research from a range of areas, including business, economics, information science, law, media studies, psychology, social informatics and sociology. This multidisciplinary perspective illustrates not only the wide implications of computing but also how other areas interpret what computer science is doing.

After an introductory chapter, the book is divided into three sections. The first one discusses the underlying ideas and principles, including user-generated content, the architecture of participation, data on an epic scale, harnessing the power of the crowd, openness and the network effect and Web topology. The second section chronologically covers the main types of Web 2.0 services—blogs, wikis, social networks, media sharing sites, social bookmarking and microblogging. Each chapter in this section looks at how the service is used, how it was developed and the technology involved, important research themes and findings from the literature. The final section presents the technologies and standards that underpin the operation of Web 2.0 and goes beyond this to explore such topics as the Semantic Web, cloud computing and Web Science.

Suitable for nonexperts, students and computer scientists, this book provides an accessible and engaging explanation of Web 2.0 and its wider context yet is still grounded in the rigour of computer science. It takes readers through all aspects of Web 2.0, from the development of technologies to current services.


Besides discussing technology development and current services, parts of Anderson’s book address the needs of undergraduates and post-graduate research students. This book will help future researchers form a deeper understanding of what Web 2.0 is and how it could develop in the future. … Web 2.0 and Beyond explains Web 2.0 and its wider context in an accessible and engaging style, helping readers, especially beginners, understand every aspect of Web 2.0 without difficulty.

—Yijun Gao, First Monday, Volume 17, September 2012

"Some readers may not get past this book's title and spend too much time debating what Web 2.0 might mean. Without a doubt, the web has had a dramatic impact on society. Anderson (Intelligent Content, UK), an experienced computer/technology professional, steps back and takes a long look at the web relative to the technology in the past, where it is today, and trends for the future. Chapter 1 sets the stage for the three sections that follow. Although somewhat brief, this chapter establishes the author's perspective on the web. Section 1, "The Six Big Ideas," presents the elements that come together to create a technology that will continue to grow in importance worldwide. Section 2 presents the services that form the heart of what the author refers to as Web 2.0. The third section, "Framework for the Future," is a combination of a "look under the hood" to see how the web works and the author's thoughts on where it goes from here. Each chapter ends with "Exercises and Points to Ponder" and chapter references. Readers should spend some time exploring the exercises and key points, and pay close attention to some of the thought-provoking team exercises. … Recommended."

—J. Beidler, University of Scranton for CHOICE Magazine

Table of Contents

What Is Web 2.0?

The Dot-com Boom and Bust

The Emergence of Web 2.0

Controversy around the Web 2.0 Moniker

O’Reilly’s Web 2.0

So, What Is Web 2.0?

The Iceberg Model


User-Generated Content

Why People Do It

Sc ale of Activity

The Problem with User-Generated Content

The Value of UGC as a Term

Architecture of Participation

History of Architecture of Participation

Designing for Participation

Data on an Epic Scale

A Short History of Search

The Web Goes Commercial

Working at the Internet Sc ale

Using the Epic Scale of Data

Harnessing the Power of the Crowd

The Wisdom of Crowds

Collective Intelligence

Harnessing the Power of the Crowd

Harnessing the Power of Critical Thinking


The Roots of Openness on the Web

Principles of Openness

Openness in Practice

Applying Ideas of Openness to Web 2.0

The Network Effect and Web Topology: What Size and Shape Is the Web and Why Does It Matter?

The Network Effect

Web Topology



Introduction to Blogs

A Short History of Blogs

Blog Software Development

Blogging Takes Off

The Blogosphere

Researching the Blogosphere


Introduction to Wikis

Short History of Wikis

Example System: MediaWiki


The Wikisphere

Researching the Wikisphere

Online Social Networks

Introduction to Social Network Sites

A Short History of Social Network Sites

Example System: Facebook

SNSs Take Off

The SNS Ecosystem

SNS Research

Media Sharing


Photo-Sharing Sites

Video-Sharing Services

Social Bookmarking Sites

Introduction to Delicious

Short History of Delicious

The Social Bookmarking Ecosystem


Microblogging Services

Introduction to Twitter

Short History of Twitter

Twitter Technical Architecture

The Twitter Ecosystem



Technology and Standards

How the Web Works

How Web 2.0 Services Work

Handling the Epic Scale of Data


Beyond Web 2.0

The Semantic Web

Smartphones and the Rise of Apps

Leveraging the Social Graph

WebOS and the Browser as Operating System

Cloud Computing

Big Data

The Internet of Things

Web Science




Exercises, Discussion Points, and Further Reading appear at the end of each chapter.

About the Author

Paul Anderson is a writer and technology forecaster for Intelligent Content Ltd. and was recently technical editor for JISC TechWatch, a horizon scanning service for UK universities. A graduate in computer science from the University of Leeds, he has worked for more than 25 years in industry and academia as a software developer, technology transfer officer, and technology futures specialist. He has also written extensively for a range of education, trade, and current affairs publications and was awarded the EPSRC’s Computer Science Writer of the Year prize in 2007.

About the Series

Chapman & Hall/CRC Textbooks in Computing

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
COMPUTERS / Programming / Games
COMPUTERS / Database Management / Data Mining
COMPUTERS / Internet / General
COMPUTERS / Social Aspects / Human-Computer Interaction