304 Pages
by
Routledge
304 Pages
by
Routledge
320 Pages
by
Routledge
Also available as eBook on:
Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation:
* Setting up your website and website design
* Selecting your domain name... Read more
Chapter 1 Development of Music Marketing on the internet; Chapter 2 State of the Market; Chapter 3 Overall Music Marketing Strategy; Chapter 4 Domains and Hosts; Chapter 5 Creating the Web Site; Chapter 6 HTML and Scripts; Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic; Chapter 8 Audio and Video for Your Web Site; Chapter 9 E-commerce and Financial Transactions; Chapter 10 Finding Your Market; Chapter 11 Successful Promotion on the Web; Chapter 12 Social Networking Sites; Chapter 13 Professional, Legal and Ethical Issues; Chapter 14 Mobile Media; Chapter 15 Mobile Music Marketing;
Biography
Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.
