Web Marketing for the Music Business: 2nd Edition (Paperback) book cover

Web Marketing for the Music Business

2nd Edition

By Tom Hutchison

Routledge

304 pages

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Description

Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation:

* Setting up your website and website design

* Selecting your domain name and host

* Using HTML, Java, widgets, Flash, and RSS to charge up your website

New! * Using search engine optimization (SEO) methods for the best search engine rankings

New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans

* Monitoring site traffic and using analytic tools

* Adding audio and video to your site

* Choosing and using commercial download services

* Creating and managing an online store

* Finding your market online

* Creating a mobile website and mobile media campaign

Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact.

Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.

This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.

Table of Contents

Foreword

Chapter 1 Development of music marketing on the Internet

Chapter 2 State of the Market

Chapter 3 Overall Music Marketing Strategy

Chapter 4 Domains and Hosts: Nuts and Bolts

Chapter 5 Creating the Web Site

Chapter 6 HTML and Scripts

Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic

Chapter 8 Audio and Video for Your Web Site

Chapter 9 E-commerce and Financial Transactions

Chapter 10 Finding Your Market

Chapter 11 Successful Promotion on the Web

Chapter 12 Social Networking Sites

Chapter 13 Professional, Legal and Ethical Issues

Chapter 14 Mobile Media

Chapter 15 Mobile Music Marketing

About the Author

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.

Subject Categories

BISAC Subject Codes/Headings:
TEC001000
TECHNOLOGY & ENGINEERING / Acoustics & Sound