3rd Edition

Wedding Planning and Management Consultancy for Diverse Clients

By Maggie Daniels, Carrie Wosicki Copyright 2021
    560 Pages 167 Color Illustrations
    by Routledge

    560 Pages 167 Color Illustrations
    by Routledge

    This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice.

    Key features of the third edition include:

    • Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings.
    • Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout, all of which are highlighted by top wedding vendors.
    • Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business.
    • Over 100 international case studies exploring cultural traditions, vendor relations and best practice.
    • A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.

    This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.


    List of illustrations

    List of case studies

    About the authors

    About the photographer






    Chapter 1: Role and Scope of Wedding Consultancy

    Wedding consulting as a growth occupation

    Titles and packages

    Roles of the wedding consultant

    The organization of this book


    Chapter 2: Weddings and Culture


    Cultural hegemony and socialization for marriage


    Mate selection: Who decides?


    Wedding customs



    Chapter 3: Consumerism and the Mediated Construction of Weddings


    The quest for perfection and impulse buying


    Invented traditions


    Celebrity influences


    Planning eco-weddings



    Chapter 4: The Changing Family, Politics and Law


    Female workforce dynamics


    The missing male






    Marriage equality legislation


    Marriage for individuals with disabilities


    Interracial and interfaith marriages



    Chapter 5: Tourism and Destination Weddings


    Visiting friends and relatives travel


    Honeymoon travel


    Destination weddings





    Chapter 6: Determining the Vision

    Getting focused

    Wedding themes

    Destinations and sites


    Chapter 7: Wedding Budgets

    Wedding budget context

    Budget categories

    Budget summaries

    Tipping etiquette


    Chapter 8: Wedding Timelines




    Legal issues

    Confirmation and details


    Wrap-up and evaluation


    Chapter 9: Food, Beverage and the Wedding Cake

    Catering proposals

    Dietary requirements and specialized menus

    Food and beverage trends

    Types of service

    Food and beverage costs

    The wedding cake


    Chapter 10: Wedding Attire

    Bridal attire


    The wedding party

    Wardrobe malfunctions


    Chapter 11: The Ceremony

    The celebrant

    Readings and vows

    The incorporation of artifacts

    The order of ceremony

    Guidelines and policies


    Chapter 12: Floral Décor

    Recipients and locations

    Selecting flowers

    Centerpieces and decorative elements

    Installation and removal


    Chapter 13: Stationery Elements and Etiquette

    Save-the-date notices



    Ceremony programs

    Seating stationery


    Personalized paper products

    Wedding announcements

    Thank-you notes


    Chapter 14: Photography and Videography

    The benefits of digital photography

    Photography styles

    Album design

    Other wedding-related trends in photography

    Advances in videography


    Chapter 15: Music and Entertainment

    Ceremony music

    Cocktail hour music

    Reception music and entertainment

    Tips for hiring entertainment


    Chapter 16: Rentals and Site Layout


    Tables, chairs, linens and tableware


    Outdoor considerations

    Site layout


    Chapter 17: Transportation

    Getting started

    Transportation to the ceremony

    Transportation from the ceremony to the reception

    Transportation from the reception to the final destination

    Transportation costs and final details


    Chapter 18: Favors and Gifts

    Six types of favors

    Packaging and presentation

    Wedding guest gift baskets

    Gifts for the wedding party

    Gifts for the couple

    Bride and groom gift exchange


    Chapter 19: Wedding Day Details

    Wedding hairstyles

    Wedding makeup

    Consultant preparations

    Risk management

    Security analysis

    The emergency kit



    Chapter 20: Business Plan and Office Management

    Writing your business plan

    Business legalities

    Organizing your office environment

    Building a staff


    Chapter 21: Developing a Marketing Strategy

    Understanding the uniqueness of the wedding market

    Determining your target audience

    Marketing appeals

    Marketing tool development

    Social media

    Managing your online reputation.


    Chapter 22: Client Relations

    Initial screening

    Client interview details

    Follow-up communication





    Chapter 23: Vendor Relations

    Establishing vendor contact






    Vendor feedback

    The wedding summary


    Chapter 24: Stress Management and Career Enrichment

    Stress management

    Career enrichment




    Maggie Daniels is an award-winning professor within the Tourism and Events Management program at George Mason University. Her work has been featured in media outlets such as ABC Nightline News, MSNBC, NPR, The Wall Street Journal, The Washington Post, United Press International, US News and World Report, WalletHub and Wedding Planner Magazine.

    Carrie Wosicki is the owner of Carried Away Events, a wedding planning and event management company. She has more than 25 years of experience managing corporate and social events, ranging from large trade shows to intimate weddings. She currently runs a non-profit foundation where she raises funds by staging events.

    "This book will allow wedding business professionals to stay true to the needs of their clients and remember the end result – that love exceeds all boundaries." – Monte Durham, Stylist & Creative Director, Salon MONTE

    "This is the seminal body of knowledge on how our changing society has affected the way we view and manage weddings. A highlight of this book is focused on understanding how LGBTQ+ governmental legislation has fostered inclusive wedding planning. The holistic, how-to approach makes it critical reading for those seeking a career within the wedding industry." – Carl A. Boger Jr, Professor and Clinton L. Rappole Endowed Chair, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston

    "With information and case studies submitted by professional industry creatives, this book brings value to anyone planning a wedding or exploring a career in the event industry. This edition is packed full of resources and highlights the growing areas of diversity and inclusivity – highly recommended!" – Nicole Fingers, Owner, FINGERS IN INK, and President, Association of Wedding Professionals of Greater Washington, DC

    "Every wedding planner should have – and use – this book! As weddings become ever more varied and complex, it is vital for planners to fully understand this dynamic market. With a clear, concise overview and contemporary examples, this book empowers planners to execute their clients’ unique wedding visions." – Edward T. Hoganson, CFO and Chief Investment Officer, Crestline Hotels & Resorts

    "This is the most complete resource available for academics and professionals engaged in wedding planning. The book has been thoroughly updated with cutting-edge trends, social media impacts, diverse cultural traditions and new visual images. I highly recommend this book as a teaching tool and reference book for anyone working in this expanding industry." – Kenneth F. Backman, Editor-in-Chief, Event Management: An International Journal, and Professor of Parks, Recreation and Tourism Management, Clemson University