Wedding Planning and Management: Consultancy for Diverse Clients, 3rd Edition (Paperback) book cover

Wedding Planning and Management

Consultancy for Diverse Clients, 3rd Edition

By Maggie Daniels, Carrie Wosicki

Routledge

524 pages | 167 Color Illus.

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Description

Wedding Planning and Management: Consultancy for Diverse Clients, third edition provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice.

Key features of the third edition:

  • Updated research reflects trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings.
  • Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout are highlighted by top wedding vendors.
  • Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business are provided.
  • Over 100 international case studies explore cultural traditions, vendor relations and best practice.
  • The companion website for instructors includes updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.

This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience, and have written a book that is the ideal guide to successful wedding planning and management.

Reviews

"This book will allow wedding business professionals to stay true to the needs of their clients and remember the end result – that love exceeds all boundaries." – Monte Durham, Stylist & Creative Director, Salon MONTE

"This is the seminal body of knowledge on how our changing society has affected the way we view and manage weddings. A highlight of this book is focused on understanding how LGBTQ+ governmental legislation has fostered inclusive wedding planning. The holistic, how-to approach makes it critical reading for those seeking a career within the wedding industry." – Carl A. Boger Jr, Professor and Clinton L. Rappole Endowed Chair, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston

"With information and case studies submitted by professional industry creatives, this book brings value to anyone planning a wedding or exploring a career in the event industry. This edition is packed full of resources and highlights the growing areas of diversity and inclusivity – highly recommended!" – Nicole Fingers, Owner, FINGERS IN INK, and President, Association of Wedding Professionals of Greater Washington, DC

"Every wedding planner should have – and use – this book! As weddings become ever more varied and complex, it is vital for planners to fully understand this dynamic market. With a clear, concise overview and contemporary examples, this book empowers planners to execute their clients’ unique wedding visions." – Edward T. Hoganson, CFO and Chief Investment Officer, Crestline Hotels & Resorts

"This is the most complete resource available for academics and professionals engaged in wedding planning. The book has been thoroughly updated with cutting-edge trends, social media impacts, diverse cultural traditions and new visual images. I highly recommend this book as a teaching tool and reference book for anyone working in this expanding industry." – Kenneth F. Backman, Editor-in-Chief, Event Management: An International Journal, and Professor of Parks, Recreation and Tourism Management, Clemson University

Table of Contents

Contents

List of illustrations

List of case studies

About the authors

About the photographer

Preface

Acknowledgements

 

SECTION I: FOUNDATIONS

 

Chapter 1: Role and Scope of Wedding Consultancy

Wedding consulting as a growth occupation

Titles and packages

Roles of the wedding consultant

The organization of this book

References

Chapter 2: Weddings and Culture

 

Cultural hegemony and socialization for marriage

 

Mate selection: Who decides?

 

Wedding customs

 

References

Chapter 3: Consumerism and the Mediated Construction of Weddings

 

The quest for perfection and impulse buying

 

Invented traditions

 

Celebrity influences

 

Planning eco-weddings

 

References

Chapter 4: The Changing Family, Politics and Law

 

Female workforce dynamics

 

The missing male

 

Cohabitation

 

Divorce

 

Marriage equality legislation

 

Marriage for individuals with disabilities

 

Interracial and interfaith marriages

 

References

Chapter 5: Tourism and Destination Weddings

 

Visiting friends and relatives travel

 

Honeymoon travel

 

Destination weddings

 

References

 

SECTION II: PRACTICE

Chapter 6: Determining the Vision

Getting focused

Wedding themes

Destinations and sites

References

Chapter 7: Wedding Budgets

Wedding budget context

Budget categories

Budget summaries

Tipping etiquette

References

Chapter 8: Wedding Timelines

Research

Design

Coordination

Legal issues

Confirmation and details

Implementation

Wrap-up and evaluation

References

Chapter 9: Food, Beverage and the Wedding Cake

Catering proposals

Dietary requirements and specialized menus

Food and beverage trends

Types of service

Food and beverage costs

The wedding cake

References

Chapter 10: Wedding Attire

Bridal attire

Menswear

The wedding party

Wardrobe malfunctions

References

Chapter 11: The Ceremony

The celebrant

Readings and vows

The incorporation of artifacts

The order of ceremony

Guidelines and policies

References

Chapter 12: Floral Décor

Recipients and locations

Selecting flowers

Centerpieces and decorative elements

Installation and removal

References

Chapter 13: Stationery Elements and Etiquette

Save-the-date notices

Invitations

Calligraphy

Ceremony programs

Seating stationery

Menus

Personalized paper products

Wedding announcements

Thank-you notes

References

Chapter 14: Photography and Videography

The benefits of digital photography

Photography styles

Album design

Other wedding-related trends in photography

Advances in videography

References

Chapter 15: Music and Entertainment

Ceremony music

Cocktail hour music

Reception music and entertainment

Tips for hiring entertainment

References

Chapter 16: Rentals and Site Layout

Tents

Tables, chairs, linens and tableware

Lighting

Outdoor considerations

Site layout

References

Chapter 17: Transportation

Getting started

Transportation to the ceremony

Transportation from the ceremony to the reception

Transportation from the reception to the final destination

Transportation costs and final details

References

Chapter 18: Favors and Gifts

Six types of favors

Packaging and presentation

Wedding guest gift baskets

Gifts for the wedding party

Gifts for the couple

Bride and groom gift exchange

References

Chapter 19: Wedding Day Details

Wedding hairstyles

Wedding makeup

Consultant preparations

Risk management

Security analysis

The emergency kit

References

SECTION III: BUILDING YOUR BUSINESS

Chapter 20: Business Plan and Office Management

Writing your business plan

Business legalities

Organizing your office environment

Building a staff

References

Chapter 21: Developing a Marketing Strategy

Understanding the uniqueness of the wedding market

Determining your target audience

Marketing appeals

Marketing tool development

Social media

Managing your online reputation.

References

Chapter 22: Client Relations

Initial screening

Client interview details

Follow-up communication

Contracts

Compensation

Evaluation

References

Chapter 23: Vendor Relations

Establishing vendor contact

Networking

Negotiation

Competition

Obligations

Ethics

Vendor feedback

The wedding summary

References

Chapter 24: Stress Management and Career Enrichment

Stress management

Career enrichment

References

Index

About the Authors

Maggie Daniels isa professor within the Tourism and Events Management program at George Mason University.

Carrie Wosicki is the owner of Carried Away Events, a wedding planning and event management company.

Subject Categories

BISAC Subject Codes/Headings:
BUS070080
BUSINESS & ECONOMICS / Industries / Service Industries
BUS081000
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism