Wedding Planning and Management
Consultancy for Diverse Clients
This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice.
Key features of the third edition include:
- Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings.
- Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout, all of which are highlighted by top wedding vendors.
- Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business.
- Over 100 international case studies exploring cultural traditions, vendor relations and best practice.
- A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.
This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.
Table of Contents
SECTION I: FOUNDATIONS. 1. Role and Scope of Wedding Consultancy. 2. Wedding and Culture. 3. Consumerism and the Mediated Construction of Weddings. 4. The Changing Family, Politics and Law. 5. Tourism and Destination Weddings. SECTION II: PRACTICE. 6. Determining the Vision. 7. Wedding Budgets. 8. Wedding Timelines. 9. Food, Beverage and the Wedding Cake. 10. Wedding Attire. 11. The Ceremony. 12. Floral Decor. 13. Stationery Elements and Etiquette. 14. Photography and Videography. 15. Music and Entertainment. 16. Rentals and Site Layout. 17. Transportation. 18. Favors and Gifts. 19. Wedding Day Details. SECTION III: BUILDING YOUR BUSINESS. 20. Business Plan and Office Management. 21. Developing a Marketing Strategy. 22. Client Relations. 23. Vendor Relations. 24. Stress Management and Career Enrichment.
Maggie Daniels is an award-winning professor within the Tourism and Events Management program at George Mason University. Her work has been featured in media outlets such as ABC Nightline News, MSNBC, NPR, The Wall Street Journal, The Washington Post, United Press International, US News and World Report, WalletHub and Wedding Planner Magazine.
Carrie Wosicki is the owner of Carried Away Events, a wedding planning and event management company. She has more than 25 years of experience managing corporate and social events, ranging from large trade shows to intimate weddings. She currently runs a non-profit foundation where she raises funds by staging events.
"This book will allow wedding business professionals to stay true to the needs of their clients and remember the end result – that love exceeds all boundaries." – Monte Durham, Stylist & Creative Director, Salon MONTE
"This is the seminal body of knowledge on how our changing society has affected the way we view and manage weddings. A highlight of this book is focused on understanding how LGBTQ+ governmental legislation has fostered inclusive wedding planning. The holistic, how-to approach makes it critical reading for those seeking a career within the wedding industry." – Carl A. Boger Jr, Professor and Clinton L. Rappole Endowed Chair, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
"With information and case studies submitted by professional industry creatives, this book brings value to anyone planning a wedding or exploring a career in the event industry. This edition is packed full of resources and highlights the growing areas of diversity and inclusivity – highly recommended!" – Nicole Fingers, Owner, FINGERS IN INK, and President, Association of Wedding Professionals of Greater Washington, DC
"Every wedding planner should have – and use – this book! As weddings become ever more varied and complex, it is vital for planners to fully understand this dynamic market. With a clear, concise overview and contemporary examples, this book empowers planners to execute their clients’ unique wedding visions." – Edward T. Hoganson, CFO and Chief Investment Officer, Crestline Hotels & Resorts
"This is the most complete resource available for academics and professionals engaged in wedding planning. The book has been thoroughly updated with cutting-edge trends, social media impacts, diverse cultural traditions and new visual images. I highly recommend this book as a teaching tool and reference book for anyone working in this expanding industry." – Kenneth F. Backman, Editor-in-Chief, Event Management: An International Journal, and Professor of Parks, Recreation and Tourism Management, Clemson University