1st Edition

West African Women Entrepreneurs in a Glocal World

Edited By Ulrike Schuerkens Copyright 2025
284 Pages 10 B/W Illustrations
by Routledge

284 Pages 10 B/W Illustrations
by Routledge

284 Pages 10 B/W Illustrations
by Routledge

More African women than men become entrepreneurs, with women often balancing time caring for their households with small enterprises such as setting up shops in front of their homes, renting market stalls, or setting up hairstyling businesses. This book considers these micro-level instances of entrepreneurship, as well as cases of more established high-status entrepreneurs, to build a picture... Read more

Part 1: Introduction: West African Women Entrepreneurs in a Glocal World

Introduction

1: West African Women Entrepreneurs in a Glocal World

Ulrike Schuerkens

2: Wealth Making in Marriage: Simbiat Abiola of Southwestern Nigeria, 1938-1992

Mutiat Titilope Oladejo

Part 2: Processes Linked to the Creation of Women Enterprises

3: Women's Home-Based Entrepreneurship in Abidjan, Côte d'Ivoire: Partnership Governance and Succession Planning

Haoua Badini Koné

4: Women’s “Invisible” Path to Empowerment in Cameroon: The Case of Digital Companies

Estelle Salla Bezanga

5: Analysis of the Motivations and Constraints of Pre-Existing Women's Groups in the Process of Creating a Collective Enterprise: The Case of the Creation of a Cooperative by a Women's Group in the West Region of Cameroon

Lolita Toche and Etienne St-Jean

6: The Auchan Brand in Senegal: A Source of Supply for Women Stallholders in Mbour – A Link to Working-Class Consumers

Paul Mamba Diedhiou

Part 3: Women Entrepreneurs and their Enterprises

7: Women Entrepreneurs in Senegal and the Wider Geographical Context of Africa and Europe

Ulrike Schuerkens

8: New Figures in Women's Entrepreneurship in Sub-Saharan Africa: Dakar Women Entrepreneurs Between the Global and the Local in Digitalisation

Abdul-Aziz Dembélé

9: Relational Biographies of Women Social Entrepreneurs in Senegal

Sadio Ba Gning

10: Social Entrepreneurship in Dakar: Reasons for the Disaffiliation of Members of the Association of Women Seamstresses of the Marché Colobane (A.F.C.)

Aboubacar Diallo and Paul Mamba Diédhiou

Part 4: Women Entrepreneurs and New Challenges

11: Participatory Financing in Senegal and its Role in Financing Female Entrepreneurship: An Empirical Case Study

Mamadou Ndione, Marie-José Scotto, and Hicham Sbai

12: Factors in the Success and Failure of Public Policies to Promote Female Entrepreneurship in Cameroon

Brigitte Audrey Ekodo Bekono

13: Women Entrepreneurs in Côte d'Ivoire's Philanthropic Landscape

Jean-Claude Kouadio

14: Business Sustainability Adoption by Ghanaian Women Entrepreneurs

Philomena Asante, Kathy-Ann Fletcher, and Sharon L. Forbes

Part 5: Concluding Remarks and Perspectives

15: Concluding Remarks and Perspectives

Ulrike Schuerkens

Biography

Ulrike Schuerkens studied at the Universities of Cologne (Germany) and Rennes (France). She has doctorates in both sociology, and social anthropology and ethnology, from the École des Hautes Études en Sciences Sociales in Paris. She received the diploma Habilitation à diriger des recherches from the University Paris V – René Descartes. Currently, she is a professor of sociology at the University Rennes 2, France. She taught in the master’s and PhD programmes of the École des Hautes Études en Sciences Sociales, Paris, France. She also taught as a lecturer at the University Lille 3 (France) and Humboldt University, Berlin (Germany). She was a visiting professor at the Universities Paris 1 and Paris V, the University of Cologne (Germany), Rouen Business School, Université Cheikh Anta Diop in Dakar (Senegal), and others. Ulrike Schuerkens has served for many years in different functions as a member of the board of the Research Committee on Social Transformations and Sociology of Development, RC 09 of the International Sociological Association. She is on the editorial board of several international journals. She has published extensively on globalisation, glocalisation, socio-economic development, social change, transnational migrations, multiculturalism, and colonialism. Her latest monographs are Entreprises, entrepreneurs et travail au Sénégal, Pour une sociologie du management en Afrique et dans le monde arabe, Social Changes in a Global World, Soziale Transformationen und Entwicklung(en) in einer globalisierten Welt, Global Management, Local Resistances (ed., Routledge, 2014), The Socio-economic Outcomes of the Global Financial Crisis (ed., Routledge, 2012), Globalization and Transformations of Social Inequality (ed., Routledge, 2010), Globalization and Transformations of Local Socio-Economic Practices (ed., Routledge, 2008), Transnational Migrations and Social Transformations, Global Forces and Local Life-Worlds: Social Transformations, Changement social sous régime colonial: Du Togo allemand aux Togo et Ghana indépendants, Transformationsprozesse in der Elfenbeinkueste und in Ghana.

'Did you know that African women start more businesses than men? Who are these entrepreneurs, and how do they navigate their gender roles while adapting to a dynamic and evolving economic landscape? This book provides clear and compelling answers.

Grounded in extensive empirical research conducted primarily by African scholars, this multidisciplinary work—spanning anthropology, sociology, economics, gender studies, and management—offers a rich and nuanced exploration of female entrepreneurship. Moving beyond simplistic clichés that contrast informal survival businesses with high-powered transnational trade, it highlights the diversity and complexity of entrepreneurial journeys.

The book delves into a wide range of sectors, including food processing, fashion, cosmetics, catering, natural health products, and beauty and wellness services. It also sheds light on lesser-known aspects of female entrepreneurship, such as highly educated women launching high-value enterprises and engaging in philanthropy.

It further examines the influence of education, family structures, social networks—including religious and political ties—women’s associations, and public policies in shaping entrepreneurial success.

Finally, the book underscores the "glocal" nature of this entrepreneurship, where local traditions and economic realities continuously evolve in response to globalization, migration, and the pursuit of innovation and modernity.

Offering a fresh and insightful perspective on a longstanding yet ever-evolving phenomenon, this book is essential reading for anyone interested in the African economy, gender studies, and entrepreneurship.'

Isabelle Guérin, National Research Institute for Sustainable Development (IRD), France