What is Anthropology? Why should you study it? What will you learn? And what can you do with it? What Anthropologists Do answers all these questions. And more.Anthropology is an astonishingly diverse and engaged subject that seeks to understand human social behaviour. What Anthropologists Do presents a lively introduction to the ways in which anthropology's unique research methods and cutting-edge thinking contribute to a very wide range of fields: environmental issues, aid and development, advocacy, human rights, social policy, the creative arts, museums, health, education, crime, communications technology, design, marketing, and business. In short, a training in Anthropology provides highly transferable skills of investigation and analysis.The book will be ideal for any readers who want to know what Anthropology is all about and especially for students coming to the study of Anthropology for the first time.
Table of Contents
GlossaryIntroductionWhat do anthropologists do?Employing AnthropologyConducting ResearchChapter 1. Anthropology and AdvocacyBalancing ActsFacilitating Cross-cultural CommunicationDefending Livelihoods and KnowledgeHuman Rights Land RightsParticipatory ActionChapter 2. Anthropology and AidCrossing BoundariesAid and AmbiguityNGO-graphyAssisting AidDealing with DisplacementUnderstanding Race and RacismChapter 3. Anthropology and DevelopmentCritiquing DevelopmentIn DevelopmentConnecting Multiple RealitiesConserving Cultural DiversityGlobalizationChapter 4. Anthropology and the Environment'Environmental' Problems Indigenous KnowledgesPolitical EcologyUnpacking GarbageHuman-Animal RelationsAnthropology and EnvironmentalismChapter 5. Anthropology and GovernanceThe Big PictureThe Not So Big PictureHome WorkPrescription and PersuasionEducationChapter 6. Anthropology, Business and IndustryMoney MattersAnthropologists in BusinessMultinational and Multicultural CommunicationAnthropology and Communications MediaMarketing AnthropologyDesigning AnthropologyChapter 7. Anthropology and HealthHealth in a Cultural ContextFrom The Cradle to The GraveFood and LifestyleUnderstanding DiseaseDrug Cultures and CrimeManaging HealthChapter 8. Anthropology, Art and Identity Defining IdentityGender and SexualityRace, Nationalism and Social Movements Representing IdentityArt and PerformanceMuseums and Cultural HeritageFilm and PhotographyConclusionApplying AnthropologyInterdisciplinary AnthropologyTransferring Anthropology What Kind of People Become Anthropologists?Appendix 1. Studying AnthropologyAppendix 2. Further ReadingAppendix 3. Other resourcesAnthropology Associations and NetworksAnthropology JournalsVirtual Libraries in AnthropologyBibliographyAcknowledgements
Veronica Strang is Professor of Social Anthropology at the University of Auckland. An environmental anthropologist, she has written extensively on water, land and resource issues in Australia and the UK, and is the author of Uncommon Ground: cultural landscapes and environmental values (Berg 1997), and The Meaning of Water (Berg 2004).