What Great Principals Do Differently: Twenty Things That Matter Most, 3rd Edition (Paperback) book cover

What Great Principals Do Differently

Twenty Things That Matter Most, 3rd Edition

By Todd Whitaker

Eye on Education

172 pages | 4 B/W Illus.

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Paperback: 9780367344672
pub: 2020-04-22
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Hardback: 9780367344689
pub: 2020-04-22
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What are the attitudes and actions that make great principals stand out? In this internationally renowned bestseller, Todd Whitaker reveals the 20 keys to effective school leadership.

This essential third edition features helpful new strategies for recruiting talent through better interview and reference questions, as well as tips for retaining talent. It also offers a new section on how leadership is not an event, but rather requires a consistent approach to affect the climate and eventually shape the culture of your school.

Perfect for new and experienced principals, for independent professional reading or for leadership courses, this practical book will leave you feeling inspired and ready to do the things that matter most for the people who ultimately matter most—the students.

Table of Contents


Meet the Author


Chapter 1 Why Look at Great?

Chapter 2 It’s People, Not Programs

Chapter 3 Develop an Accurate Sense of Self

Chapter 4 Who Is the Variable?

Chapter 5 Treat Everyone with Respect, Every Day, All the Time

Chapter 6 Be the Filter

Chapter 7 Teach the Teachers

Chapter 8 Hire Great Teachers

Chapter 9 Recruiting and Retaining Talent

Chapter 10 Understand the Dynamics of Change

Chapter 11 Standardized Testing

Chapter 12 Focus on Behavior, Then Focus on Beliefs

Chapter 13 Loyal to Whom?

Chapter 14 Base Every Decision on Your Best Teachers

Chapter 15 In Every Situation, Ask Who Is Most Comfortable and Who Is Least Comfortable

Chapter 16 Understand the High Achievers

Chapter 17 Make It Cool to Care

Chapter 18 Don’t Need to Repair—Always Do Repair

Chapter 19 Deal with Negative or Ineffective Staff Members

Chapter 20 Set Expectations at the Start of the Year

Chapter 21 Leadership Is Not An Event

Chapter 22 Clarify Your Core

About the Author

Todd Whitaker (@toddwhitaker) is a leading presenter in the field of education and has written more than 50 books including the bestseller What Great Teachers Do Differently. He is a professor of educational leadership at the University of Missouri.

Subject Categories

BISAC Subject Codes/Headings:
EDUCATION / Administration / General
EDUCATION / Administration / Elementary & Secondary
EDUCATION / Administration / School Superintendents & Principals
EDUCATION / Leadership
EDUCATION / Professional Development