What Great Principals Do Differently : Twenty Things That Matter Most book cover
3rd Edition

What Great Principals Do Differently
Twenty Things That Matter Most

ISBN 9780367344672
Published April 15, 2020 by Routledge
178 Pages 4 B/W Illustrations

FREE Standard Shipping
USD $29.95

Prices & shipping based on shipping country


Book Description

What are the attitudes and actions that make great principals stand out? In this internationally renowned bestseller, Todd Whitaker reveals the 20 keys to effective school leadership.

This essential third edition features helpful new strategies for recruiting talent through better interview and reference questions, as well as tips for retaining talent. It also offers a new section on how leadership is not an event, but rather requires a consistent approach to affect the climate and eventually shape the culture of your school.

Perfect for new and experienced principals, for independent professional reading or for leadership courses, this practical book will leave you feeling inspired and ready to do the things that matter most for the people who ultimately matter most—the students.

Table of Contents



Meet the Author


Chapter 1 Why Look at Great?

Chapter 2 It’s People, Not Programs

Chapter 3 Develop an Accurate Sense of Self

Chapter 4 Who Is the Variable?

Chapter 5 Treat Everyone with Respect, Every Day, All the Time

Chapter 6 Be the Filter

Chapter 7 Teach, Don't Tell

Chapter 8 Hire Great Teachers

Chapter 9 Recruiting and Retaining Talent

Chapter 10 Understand the Dynamics of Change

Chapter 11 Standardized Testing

Chapter 12 Focus on Behavior, Then Focus on Beliefs

Chapter 13 Loyal to Whom?

Chapter 14 Base Every Decision on Your Best Teachers

Chapter 15 In Every Situation, Ask Who Is Most Comfortable and Who Is Least Comfortable

Chapter 16 Understand the High Achievers

Chapter 17 Make It Cool to Care

Chapter 18 Don’t Need to Repair—Always Do Repair

Chapter 19 Deal with Negative or Ineffective Staff Members

Chapter 20 Set Expectations at the Start of the Year

Chapter 21 Leadership Is Not An Event

Chapter 22 Clarify Your Core

View More



Todd Whitaker (@toddwhitaker) is a leading presenter in the field of education and has written more than 50 books including the bestseller What Great Teachers Do Differently. He is a professor of educational leadership at the University of Missouri.


"Even the most seasoned school principal will find Whitaker’s practical and intuitive approach to leadership useful in the best of times, but also it will help steer them as they lead through the worst. ... Without distilling the incredible importance and challenge of leading a school division or building, [Whitaker] also sets out a clear and understandable path to success and demystifies some of the unique aspects of school leadership. Any new or experienced school leader will find value, reinforcement, and solid advice within."--Becky Johnson, MiddleWeb Review, https://www.middleweb.com/44791/20-things-great-principals-do-differently/