This is a groundbreaking study of our culture's obsession with weddings. By examining popular films, commercials, magazines, advertising, television sitcoms and even children's toys, this book shows the pervasive influence of weddings in our culture and the important role they play in maintaining the romance of heterosexuality, the myth of white supremacy and the insatiable appetite of consumer capitalism. It examines how the economics and marketing of weddings have replaced the religious and moral view of marriage.
This second edition includes many new and updated features including: full coverage of the wedding industrial complex; gay marriage and its relationship to white weddings and heterosexuality and demographics shifts as to who is marrying whom and why, nationally and internationally.
Table of Contents
1. Lifting the Veil 2. The Wedding-Industrial Complex 3. Romancing the Clone: The White Wedding 4. McBride Meets McDreamy: Television, Internet, and Popular Film, Weddings 5. And They Lived Happily Ever After. Epilogue. Appendix
"An interesting look at the institution of marriage...This book probably won't be on the must-read lists of most brides and grooms to be, but it is an interesting look at the institution of marriage. Or, rather the industry of marriage as the author emphasizes in her clear-eyed view of weddings...Ingraham, Chair of sociology at Purchase College in New York, tears away the veil of fantasy and takes a hard look at bridal magazines, religion, the garment industry, the media, and just plain capitalism, and how they all figure into this tradition."–Los Angeles Times