1st Edition
Who's Listening? The Story of BBC Audience Research
By Robert J.E. Silvery
Copyright 1974
220 Pages
by
Routledge
220 Pages
by
Routledge
219 Pages
by
Routledge
Also available as eBook on:
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many... Read more
1. Genesis 2. The BBC in Labour 3. Sampling People 4. First Fruits 5. Numbering the People 6. Audience Research in Wartime – I 7. Audience Research in Wartime – II 8. From War to Peace 9. P. & D. 10. Television: the Last Years of the Monopoly 11. Enter ITV 12. Post-Pilkington
Biography
Robert J.E. Silvery
