Who's Listening?: The Story of BBC Audience Research, 1st Edition (Paperback) book cover

Who's Listening?

The Story of BBC Audience Research, 1st Edition

By Robert J.E. Silvery


219 pages

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This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

Table of Contents

1. Genesis 2. The BBC in Labour 3. Sampling People 4. First Fruits 5. Numbering the People 6. Audience Research in Wartime – I 7. Audience Research in Wartime – II 8. From War to Peace 9. P. & D. 10. Television: the Last Years of the Monopoly 11. Enter ITV 12. Post-Pilkington

About the Series

Routledge Library Editions: Radio

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies