1st Edition

Wine Marketing





ISBN 9780750654203
Published September 24, 2007 by Routledge
360 Pages

USD $71.95

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Book Description

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Table of Contents

From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.

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Author - C. Michael  Hall
Author

C. Michael Hall

Professor & Docent, University of Canterbury; University of Oulu & Linneaus University, Kalmar
Christchurch

Learn more about C. Michael Hall »