1st Edition

Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975) Chosen Glories

By Hai-Chung Pham Copyright 2025
170 Pages
by Routledge

170 Pages
by Routledge

170 Pages
by Routledge

Pham explores North Vietnam’s unique challenges and perspectives to provide a holistic understanding of the Vietnam War. Delving into the emotional, philosophical and cultural dimensions of Northern Vietnamese experiences, this book transcends mere military strategy to illuminate how these elements shaped the nation's identity, beliefs and self-conception. The book’s multifaceted approach... Read more

Introduction

 1. North Vietnam

 2. The Ideological Front

 3. Political Cadres

 4. Propaganda Slogans

 5. Poetic Voices – The Spirit of PAVN Soldiers

 6. Nuances of Patriotism: Patriotism—The Red Thread That Ran Throughout the Entire History of Vietnam

 7. Glorious Achievements and Honors

 8. Harboured Fears Inside the Chosen Glories

 9. Promises and the “Victory Bandwagon”

 10. Unity and Moving Forward

Biography

Hai-Chung Pham is a senior lecturer of communication at British University Vietnam. Having earned her PhD in media and communication from Bournemouth University, she later researched at Harvard Kennedy School, focusing on Vietnamese cultural and psychological narratives.