Winning Score How to Design and Implement Organizational Scorecards

Introduction

PART 1: DEVELOPING OPERATIONAL METRICS AND PLANS

1. Mission: Figuring Out Who You Are
2. Values: Defining What You Stand For
3. Metrics: Selecting the Right Operational Performance Measures
4. Targets: Setting Goals and Objectives to Track Progress

   PART 2: DEVELOPING STRATEGIC METRICS AND PLANS

5. Gauges: Developing a Performance Index
6. Vision: Deciding What You Want to Become
7. Situation Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats
8. Key Success Factors: Defining How You Will Achieve Your Vision and Beat Competitors
9. Strategic Metrics: Identifying Measures Linked to Your Vision and Key Success Factors
10. Strategies: Developing Actions, Projects, and Initiatives to Reach Your Targets

    PART 3: IMPLEMENTING THE SCORECARD

11. Instrumentation: Designing Data-Collection Strategies
    
12. Dashboard Design: Systems for Communicating Performance Data
    
13. Integration: Linking Your Scorecard to Other Organizational Systems
14. Planning: Developing a Project Plan for a Balanced Scorecard Initiative

    Appendices: Balanced Scorecard Case Studies

    A. Manufacturing Organization
    B. Service Organization
    C. Support Organization
    D. Government Organization

    REFERENCES
    

Biography

Mark Graham Brown

"[In Winning Score], Brown suggests new ways business managers can use scoring systems to help them achieve long term goals. Observing that many companies still spend time constructing elaborate scoring systems that are not used for making changes in the company's operation, he argues that a better approach would be for companies to measure what matters, rather than collecting data that offers no insight into the company's long term strategy."
Review