In this first scholarly reflection on the 2012 elections, a distinguished cast of contributors enlightens students, scholars, and serious political readers about the issues involved in one of the most polarised presidential elections in history. The book includes groundbreaking research on e-politics and online fund-raising, the role of race, class, and gender, and the influence of the Tea Party, Occupy, the economic crisis, and other actors and factors in the election. Characterised by diversity, liveliness, and data-informed analysis, Winning the Presidency 2012 captures the highlights as well as looking ahead.
Preface Chapter One: "The Obama Reelection Campaign" William J. Crotty Chapter Two: "Presidential Nominations in a Polarized Party System" Arthur C. Paulson Chapter Three: "The Presidential Election" Gerald M. Pomper Chapter Four: "Hot Button Issues in the Presidential Campaign" Robert J. Spitzer Chapter Five: "A Transformational Political Marketing Campaign" Wayne Steger Chapter Six: "Are We Half Way There Yet?: New Technology and the 2012 Election" Stephen E. Frantzich Chapter Seven: "Coalition-Building and Ideology in 2012 and Beyond" Hans Noel Chapter Eight: "Explaining the Presidential Vote" Charles L. Prysby Chapter Nine: "Race and the 2012 Presidential Election" Shayla C. Nunnally Chapter Ten: "The Gender Gap and the Election of 2012" Richard L. Fox Chapter Eleven: "Financing the 2012 Presidential Election in a Post-Citizens United World" Andrew J. Dowdle, Randall E. Adkins, Karen Sebold and Patrick A. Stewart Chapter Twelve: "The Election in Perspective" John Kenneth White References Index About the Author and Contributors