1st Edition

Women, Media and Consumption in Japan

By Brian Moeran, Lise Skov Copyright 1995
    328 Pages
    by Routledge

    332 Pages
    by Routledge

    First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

    Introduction: Hiding in the light: from Oshin to Yoshimoto Banana 1 Interpreting Oshin - war, history and women in modern Japan 2 Reading Japanese in Katei Gaho: the art of being an Upper class woman 3 Antiphonal performances? Japanese women's magazines and women's voices 4 Environmentalism seen through Japanese women's magazines 5 Consuming bodies: constructing and representing the female body in contemporary Japanese print media 6 Cuties in Japan 7 The marketing of adolescence in Japan: buying and dreaming 8 Yoshimoto Banana's Kitchen, or the cultural logic of Japanese consumerism


    Lise Skov, Brian Moeran