Women in PR History
- Available for pre-order. Item will ship after December 29, 2020
The history of PR has received limited attention over the years, and especially the role of women in PR has been an "untold" story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.
This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women’s contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then focus on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (US). The final chapter deals with the case of Inez Kaiser, who was the first African-American women to open a U.S. public relations agency.
This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.
Table of Contents
Chapter 1 - Re-examining the Existence of the "Velvet Ghetto" and the "Glass Ceiling": Examining the Status of American Women in Public Relations a Generation Later
Donald K. Wright
Chapter 2 - Women in Public Relations: A Thematic Analysis of ECM Data (2009-2019)
Martina Topić and Ralph Tench
Chapter 3 - "Signum authenticum" of women: herstories in turkey’s public relations during the early years
Melike Aktaş, G. Senem Gençtürk Hızal and B. Pınar Özdemir
Chapter 4 - Professional Standards of PR in Three Decades through the Lenses of Turkish Women Presidents of IPRA
Pelin Hürmeriç and A. Banu Bıçakçı
Chapter 5 - Betty Stewart, orientalism and Oriental Cavalcade: Entertainment public relations in late 1950s Australia
Chapter 6 - The Militant Documentary Films of Helena Lumbreras as Dissent and Protest Public Relations
Isadora Guardia, Carolina Martínez and Jordi Xifra
Chapter 7 - A "Herstory" of Malaysian Public Relations: Paddy Schubert: Malaysia’s Women PR Pioneer
Chapter 8 - The Loi Krathong Festival and Nang Noppamas: Applying current "PR" Theory to Identify the First Thai Female PR Practitioner
Chapter 9 - Inez Kaiser – The Perseverance of a Public Relations Pioneer
Denise Hill and Shelley Spector
Tasos Theofilou is Principal Academic in Public Relations at the Faculty of Media and Communication, at Bournemouth University, UK. He holds a BA in Political Science and Public Administration, specializing in International Relations awarded by the University of Athens, an MBA awarded by the National Technical University of Athens and the Athens University of Economics & Business and finally a PhD awarded by the Athens University of Business & Economics