Women in a Digitized Sports Culture Nordic Perspectives

Part I: Mapping the Field - Introducing and Theorizing Women in a Digitized Sports Culture 

1. Women in a Digitized Sports Culture: Nordic Perspectives

Kirsten Frandsen, Egil Trasti Rogstad, Anne Tjønndal, and Riikka Turtiainen 

2. Intersectional Perspectives on Digitized Sports Cultures

Lucy Piggott, Verena Lenneis, and Daniel Alsarve 

3. Mediatization as an Analytical Perspective

Kirsten Frandsen 

Part II: Athlete and Fan Narratives in Digital Spaces - Women’s Voices and Experiences

4. Women’s Football Fandom on Tumblr as Everyday Online Activism: #hardersson

Riikka Turtiainen

5. Nordic Women Footballers and Social Media Activism

Egil Trasti Rogstad, Riikka Turtiainen, Stian Røsten, Sigbjørn Børreson Skirbekk, and Anne Tjønndal 

6. Breaking Barriers with a Football: The Activist TikTok Narratives of Maymi Asgari

Mogens Olesen 

7. The Online Self-presentation of Elite Cyclists on Strava: From Races to Digital Spaces

Egil Trasti Rogstad and Stian Røsten 

Part III: Institutional and Structural Impacts of Technology and Digitalization - Exploring Gendered Inequities 

8. The Framing of Gender Equity Strategies in Norwegian Esports

Lucy Piggott 

9. Artificial Intelligence in Sports Coaching: A Gender Perspective

Anne Tjønndal 

10. Technology and Gender in Elite Sports Refereeing

Sigbjørn Børreson Skirbekk, Stian Røsten, Egil Trasti Rogstad, and Anne Tjønndal 

11. Women Professionals in Finnish Sport: Agency and Expertise in the Changing Media Environment

Veera Ehrlén and Riikka Turtiainen 

Part IV: Conclusion and Future Directions

12. Women in a Digitized Sports Culture: Insights from the Nordic Countries

Anne Tjønndal, Riikka Turtiainen, Kirsten Frandsen, and Egil Trasti Rogstad

Biography

Anne Tjønndal is a Professor of Sociology of Sport in the Faculty of Social Sciences, Nord University, Norway. Her research encompasses a wide range of topics within the sociology of sport, including innovation and sports technology, esports, women’s participation in male-dominated sports, coaching and leadership, and the dynamics of social inclusion and exclusion in sports participation.

Riikka Turtiainen is a university lecturer in Digital Culture at the University of Turku, Finland. Her research interests focus on the equality of media sports, particularly representations of female athletes, social media and gender in the context of team sports, and athlete activists. Her field of expertise also includes digital ethnography, and online research ethics. Along with these topics, Turtiainen has published research about CrossFit culture, fitness influencers, gamification of exercise, sportification of esports, equality of tennis, sport journalism in Finland and use of different social media platforms.

Kirsten Frandsen is a Professor in Media Studies in the Department of Media and Journalism Studies, School of Culture and Communication at Aarhus University, Denmark. She has published on varying aspects of sports in the media including theoretical conceptualizations and studies of production of televised sports, globalization, mediatization, historical developments of sports broadcasting and sports journalism in general, audience studies and sports broadcasters’, fans’, athletes’ and sports organizations’ use of digital platforms.

Egil Trasti Rogstad is an Associate Professor in Journalism in the Faculty of Social Sciences at Nord University, Norway. His research expertise encompasses a variety of fields including esports, gender, social inequality, social media, and sports journalism. In his role at Nord University, Rogstad is dedicated to weaving these diverse and contemporary themes into journalism education, highlighting their relevance and impact in today’s media landscape.