1st Edition

21st Century Success Strategies

ISBN 9780415896856
Published April 20, 2012 by Routledge
300 Pages 10 B/W Illustrations

USD $52.95

Prices & shipping based on shipping country


Book Description

WomenPreneurs: 21st Century Success Strategies, will appeal to three groups of interested readers. The first consists of higher education faculty teaching courses in management, entrepreneurship and women’s studies and directors of professional development workshops interested in acquiring a supplemental readings book. The second consists of women in the workplace, those contemplating entry, parents who want to provide daughters with the best guidance as well as men and significant others who want those they love to have a safer navigational journey and recognize that the work environment they will enter is not a level playing field. The third group includes intrapreneurial and entrepreneurial women in all stages of personal and venture development. For these people, the book will serve as a valuable resource and guide.

Major themes in the book include the nature of the changing workplace, the challenges of organizational life, career strategies, entrepreneurship, home and family balance and tactics for navigating in a turbulent economic climate.

Table of Contents

Preface.  Acknowledgments.  About the Author.  I. The New Work Landscape.  Introduction.  Profile: Gail K. Naughton, Founder, Chairman, and CEO, Histogen.  1. Working Women.  The Movement of Women into the Workforce. Profile: Nikki Hardin, Founder and Publisher, Skirt!® Magazine.  Gender at Work.  Generations.  The Origins of the Mommy Wars.  2. Legislation and Policies.  Avoiding a Challenge of Discrimination.  Americans with Disabilities.  Why Job Analysis?  Making Performance Appraisals Effective.  The Gender Problem of Performance versus Potential  3. The Changing Workplace.  How Women Have Changed the Business Landscape.  Profile: Denise L. Devine, Founder, CEO and President, Nutripharm, Inc. and Froose® Brands, LLC.  Glass Floors, Ceilings, Walls, Elevators and Cliffs.  Profile: Eleanor Tabi Haller-Jorden, General Manager, Catalyst, Europe AG.  Women on Board - The Business Case.  II. Organizations: Leadership and Management.  Introduction.  Profile: Rebecca Smith, Founder and President, A.D. Morgan Corporation.  1. Dimensions of Management.  Approaches to Management.  Leadership, Management and the Information Revolution.  Closing the Gap - Moving Beyond Buzzwords.  2. Women in Management.  Women, Power and Leadership.  Profile: Maria L. Maccecchini, Ph.D., President and CEO, QR Pharma, Inc.  Picking a Management Style.  Understanding Diversity and Why It Should be Cultivated.  Profile: Shabnam Rezaei, President, Big Bad Boo.  Avoiding Skilled Incompetence.  Profile: Judith V. Moore, Founder and CEO, Charleston Cookie Company, LLC.  3. Values, Ethics and Stress.  When Companies are Unethical, Everybody Loses.  The Whistleblowers.  Ethics and Dealing with Corrupt Companies.  Work Environments and Stress.  Work-Life Balance.  III. Work, Life and Career Strategies.  Introduction.  Profile: Ruth Ann Menutis, Founder, The Grove and Branded Works.  1. The Job.  Job Hunting.  Retooling.  Answering Key Questions.  Career Networking.  Building Your Own Brand. Profile: Suzy Spafford, Founder and CEO, Suzy's Zoo.  Labels Can be Confusing.  2. Women in Organizations.   Credentials, Women and Wages.  Her Power.  Profile: Aliza Sherman, Founder, Cybergrrl, Conversify and Mediaegg.  All Minds Needed at the Table.  3. Organizational Career Tips.  Managing Up.  A Mentor Should be an Advocate.  Climbing to the Top.  Profile: Kay Koplovitz, Founder and CEO, Koplovitz & Company.  Building the Right Networks.  IV. On the Road to Entrepreneurship.  Introduction.  Profile: Deborah Szekely, Founder, The Golden Door; Co-Founder (with Edmond Szekely), Rancho La Puerta.  1. The Rise of Modern Women Entrepreneurs.  Intrapreneurs.  Profile: Jennet Robinson Alterman, Executive Director, Center for Women.  Women Entrepreneurs and Corporate Exits.  Intentional Entrepreneurs and Corporate Climbers.  2. Women Entrepreneurs and Success.  The Incubator Effect.  Profile: Carol E. Farren, Founder and President, Facility Management Worldwide, Ltd.  Building Customer Loyalty - Minding the Gap.  3. Patterns and the Future in a Changing World.  Development of Women Entrepreneurs Globally.  Women Entrepreneurs and the Innovation Driven Economies.  Profile: Julie R. Weeks, Founder, President and CEO, Womenable.  Trends in Women's Entrepreneurship.  V. Preparing for the Future.  Introduction. Profile: Anita Zucker, Chairman and CEO, The InterTech Group.  1. Getting What You Deserve.  Framing Negotiations.  Negotiating Strategies for Career Success.  Profile: Diane Harris, Founder and CEO, Hypotenuse Enterprises, Inc.  Work-Life Balance - The Time Warp.  2. Today and Tomorrow.  Women Entrepreneurs, the Recession and Prospects for the Future.  Technopreneurs.  Exploring IT - Where Are the Women?  Virtual Work Teams.  Which Way Government?  3. Passage of Time through Generations.  The Family Business.  Challenges in Turning over the Family Business.  Profile: Anne Shybunko-Moore, Owner and President, GSE Dynamics, Inc. 

View More



Dorothy Perrin Moore is an Emeritus Professor of Business Administration at The Citadel, Charleston, South Carolina, U.S.A., where she held the title of Distinguished Professor of Entrepreneurship. She is the author of Careerpreneurs-Lessons from Leading Women Entrepreneurs on Building A Career Without Boundaries, which received the ForeWord Magazine Book-of-the-Year Gold Award in the field of Business and the coauthor of Women Entrepreneurs--Moving Beyond the Glass Ceiling.


‘Dorothy Moore, an international authority on women's entrepreneurship, has done it again. This book, like her earlier writing, puts the spotlight on a critical factor in a country's economic success -women entrepreneurial activity. She first positions her work in the wider changing workplace and social context, moving then to a consideration of both leadership and management and work and family life. She concludes by examining differing paths to entrepreneurship among women and management challenges likely to be faced as their firms mature. Her extensive use of case examples enriches the content at every step. This book is a must read for academics interested in entrepreneurship and family business, professional women, and both budding and established women entrepreneurs.’-Ronald J. Burke Schulich School of Business York University, Toronto, Canada

‘The unique organization of WomenPreneurs will appeal to a wide range of readers. Moore’s panoramic update of changes in the workplace driven by increased workforce diversity – especially the influx of women into business organizations – is coupled with compelling profiles of talented and committed women entrepreneurs who realized their vision of creating workspaces where employees could "make a difference, add value to our world and impact other people’s lives in positive ways.’- Mary C. Mattis, Chair, Institutional Review Board, Research & Policy Support Group, NYC Department of Education, USA

‘Business women -- both corporate and entrepreneurial -- can make the 21st Century their time to thrive with this expertly researched book. It is your guide to understanding and overcoming work place challenges, and the insightful interviews with women business leaders will inspire and motivate you.’- Sharon Hadary, Founding and former Executive Director, Center for Women's Business Research, USA 

‘This book takes us on journeys of individual careers that show how to do the right thing while also doing justice to careers and the individual quest for self actualization. Moore is the docent that shows the reader examples of women who have progressed careers while balancing family life, negotiating pressures in the workplace or with technology and using these elements as counterpoints to thriving and fulfilling lives. The women in these pages emerge as managers, leaders and mothers because of seeing things differently and making different choices. Their examples should provide comfort to those who wonder whether careers in business can be led ethically, sustainably and with integrity and pride.’- Ethné Swartz, Fairleigh Dickinson University, USA

‘In WomenPreneurs, Professor Moore brings together inspiring stories of a remarkable variety of successful women. But more than just motivating stories, she connects them to the latest research from entrepreneurship, leadership, human resources, and career theory to take you beyond the story to understand the deeper lessons and know how and why these inspiring women's decisions and actions can be replicated in your own life. Some inspiring books give you a quick pick-me-up, WomenPreneurs gives you that and the lessons to permanently change your life for the better.’-Jerome A. Katz, Coleman Professor of Entrepreneurship, Saint Louis University, USA

"Moore excels at packaging the material to give readers an honest but upbeat sense of the various pathways to entrepreneurship, including the joy and despair entrepreneurs will encounter along the way. Young women thinking of starting a business, or their parents or partners, will find both inspiration and practical advice." - Choice Review, November 2012