This new book offers an insightful guide into the complex tapestry of global entertainment media markets. It features analyses and case studies from leading international media scholars, who explore the causes and effects of globalization upon this ever-evolving industry.
There are still opposing and restraining forces to globalization processes taking place in media, and the global mediascape comprises international, regional and local markets, and global and local players, which in recent years have evolved at an uneven pace. By analyzing similarities and differences in a landscape where driving forces of globalization meet locally situated audiences and institutions, this volume unveils a complex, contested space comprising global and local players, whose success is determined by both their national and international dimensions. It guides its readers to the geographical and intellectual exploration of the international media landscape, analyzing the global and local media players and their modus operandi.
Editor Paolo Sigismondi’s insightful, engaging collection presents a compelling and novel approach to the analysis of global entertainment media. World Entertainment Media: Global, Regional and Local Perspectives is an ideal starting point for students and practitioners alike looking to build a solid understanding of the global mediascape, and a great resource for instructors and scholars in global media entertainment.
Table of Contents
1. Introduction Part 1: The Americas> 2. Canadian TV Goes Global: Within and Beyond Cultural Imperialism 3. U.S. Entertainment Media: Expansion across Platforms, Industries and Borders 4. Mexico: A Historically Asymmetrical Media Context 5. Subjective Camera, Direct Address, and Audience Participation: Velho Chico and a New Brazilian Telenovela Aesthetics Part 2: EMEA (Europe, Middle East, Africa) 6. Media Policy in the European Union: A Synoptic Overview of the Legislative Framework and a Critical Review of Some Current Issues 7. The Entertainment Landscape of the United Kingdom: Exploring British Television, Radio, and Film 8. Entertainment Industries in France 9. German Entertainment Media Industry: Characteristics and Market Break Down 10. From Bootlegging Hollywood to Streaming Battle Rap: The Transformation of the Russian Entertainment Industry 11. Entertainment Industry in Spain 12. Entertainment: The Golden Resource of Italian Cultural and Media Industries 13. Turkey in Global Entertainment: From the Harem to the Battlefield 14. Entertainment Media Industry in Egypt: Overview, Challenges and Future Performance 15. Nollywood: Prisms and Paradigms 16. Entertaining the Nation: Incentivizing the Indigenization of Soap Opera in South Africa Part 3: Asia and Oceania 17. Media Culture Globalization and/in Japan 18. China’s Entertainment Industry 19. Beyond Hallyu: Innovation, Social Critique, and Experimentation in South Korean Cinema and Television 20. The Marketization of Bollywood 21. Australian Entertainment Industries 22. Conclusion: A Snapshot and a Springboard for the Exploration of World Entertainment Media
Paolo Sigismondi, MBA, PhD, is a Clinical Associate Professor at the Annenberg School for Communication and Journalism of the University of Southern California. He has a background as a global media executive, and his research has been presented at international conferences and published in leading academic journals, including Communication Theory and the International Journal of Communication. He is the author of the book The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape and the translator of its Italian edition La Glocalizzazione Digitale dell’Audiovisivo: Nuovi Paradigmi nel Panorama Mondiale.