1st Edition
World of Workcraft Rediscovering Motivation and Engagement in the Digital Workplace
By Dale Roberts
Copyright 2015
178 Pages
by
Routledge
178 Pages
by
Routledge
Also available as eBook on:
Research demonstrated some years ago that there is a strong positive correlation between ’play’, ’fun’ and organisational performance. More recently, organisations have started to wrestle with the idea of how to engage the skills and motivation of the video game generation; as customers and as employees. The practical application of gamification is part of the disruptive innovation that offers... Read more
Part I Work and Play; Chapter 1 Game Changer; Chapter 2 Carrots, Sticks, Nudges and Fun; Chapter 3 Working for Free; Chapter 4 The Grindstone; Chapter 5 The Efficiency Paradox; Chapter 6 All the World’s a Game (and all the Men and Women Merely Players); Part II Motivation; Chapter 7 Intrinsicity; Chapter 8 Progression; Chapter 9 Epic Meaning; Chapter 10 The Sandbox; Chapter 11 Massively Multiplayer Work; Part III Designing for People; Chapter 12 Engagement Loops; Chapter 13 The Purposeful Play Design Process; Chapter 14 Afterword;
Biography
Dale Roberts is a commentator, blogger and regular speaker on the impact of digital, mobile and social on business. He is currently European VP of Professional Services for Clarabridge helping some of the world’s largest companies make their customers happy using social and digital insights. Prior to this Roberts was part of the founding circle of Artesian Solutions, an innovator in social customer intelligence and a Director of Services for business intelligence giant Cognos. His first book, Decision Sourcing, is an inspiring commentary on the impact of social on corporate decision making.
