1st Edition
Writing Business Genres, Media and Discourses
356 Pages
by
Routledge
356 Pages
by
Routledge
360 Pages
by
Routledge
Also available as eBook on:
Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as... Read more
1. Business Writing as Social Action, Francesca Bargiela-Chiappini and Catherine Nickerson
PART ONE: ELECTRONIC MEDIA AND WRITING IN ORGANISATIONS
2. The Use of English in Electronic Mail in a Multinational Corporation, Catherine Nickerson
3. E-mail: Uses, Issues and Problems in an Institutional Setting, Joan Mulholland
4. The Mass Production of Unique Letters, David Sless
PART TWO: IDENTITIES, DISCOURSE COMMUNITIES AND RHETORICAL STYLES
5. Discourse Community, Culture and Interaction. On the Writing of Engineers, Karl-Heinz Pogner
6. Identity Creation Across Cultures: British and Italian Human Resource Managers, Francesca Bargiela-Chiappini
7. Words of Women: A Study of Executives' Texts, Carol David
PART THREE: BUSINESS GENRES AND THEIR LANGUAGE
8. `Can We Count on your Bookings of Potatoes to Madeira?'. Corporate Context and Discourse Practices in Direct Sales Letters, Miriam van Nus
9. Towards a New Genre: A Comparative Study of Business Faxes, Didar Akar and Leena Louhiala-Salminen
10. Homing in on a Genre: Invitations for Bids, Leila Barbara and Mike Scott
PART FOUR: THE BUSINESS OF RELATING: EFFECTIVENESS, ADAPTION AND EMOTION IN WRITING
11. Spanish Language Billboard Advertising in the US: Are there Effects on Anglos?, Ellen Touchstone, Pamela Homer and Scott Koslow
12. English as a Lingua Franca in Corporate Writing, Sonja Vandermeenen
13. Managerial Perceptions of Effective Writing, Florence Davies, Gail Forey and David Hyatt
EPILOGUE: AT THE INTERSECTION BETWEEN WRITING AND SPEAKING
14. Intertextual Networks in Organisations: The Use of Oral and Written Business Discourse in Relation to Context, Eugène Loos
PART ONE: ELECTRONIC MEDIA AND WRITING IN ORGANISATIONS
2. The Use of English in Electronic Mail in a Multinational Corporation, Catherine Nickerson
3. E-mail: Uses, Issues and Problems in an Institutional Setting, Joan Mulholland
4. The Mass Production of Unique Letters, David Sless
PART TWO: IDENTITIES, DISCOURSE COMMUNITIES AND RHETORICAL STYLES
5. Discourse Community, Culture and Interaction. On the Writing of Engineers, Karl-Heinz Pogner
6. Identity Creation Across Cultures: British and Italian Human Resource Managers, Francesca Bargiela-Chiappini
7. Words of Women: A Study of Executives' Texts, Carol David
PART THREE: BUSINESS GENRES AND THEIR LANGUAGE
8. `Can We Count on your Bookings of Potatoes to Madeira?'. Corporate Context and Discourse Practices in Direct Sales Letters, Miriam van Nus
9. Towards a New Genre: A Comparative Study of Business Faxes, Didar Akar and Leena Louhiala-Salminen
10. Homing in on a Genre: Invitations for Bids, Leila Barbara and Mike Scott
PART FOUR: THE BUSINESS OF RELATING: EFFECTIVENESS, ADAPTION AND EMOTION IN WRITING
11. Spanish Language Billboard Advertising in the US: Are there Effects on Anglos?, Ellen Touchstone, Pamela Homer and Scott Koslow
12. English as a Lingua Franca in Corporate Writing, Sonja Vandermeenen
13. Managerial Perceptions of Effective Writing, Florence Davies, Gail Forey and David Hyatt
EPILOGUE: AT THE INTERSECTION BETWEEN WRITING AND SPEAKING
14. Intertextual Networks in Organisations: The Use of Oral and Written Business Discourse in Relation to Context, Eugène Loos
Biography
Francesca Bargiela is Honorary Associate Professor at the University of Warwick and Visiting Professor at the University of Huddersfield. Catherine Nickerson is Associate Professor at Emory College.
