1st Edition
Writing Online and Audio Stories Crafting Nonfiction for Websites, Podcasts, and Social Media
Acknowledgements
About this book
Part 1: Understanding audiences and stories
1: Understanding online readers and listeners
2: How we respond to stories: The Story Funnel
3: Six essential story ingredients
Part 2: Developing online and audio stories
4: Storytelling with purpose
5: Constructing your story
6: Telling your story
7: Writing for listeners
8: Reviewing, editing, and publishing your story
Index
Biography
Anna Faherty is an Honorary Lecturer at University College London and an Associate Lecturer at University of the Arts London. Anna also runs the writing, training and content development consultancy Strategic Content. Her clients include The Design Museum, Natural History Museum, Wellcome Collection and V&A.






