Writing a Business Plan: A Practical Guide, 1st Edition (Hardback) book cover

Writing a Business Plan

A Practical Guide, 1st Edition


120 pages | 2 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781138206021
pub: 2017-06-06
eBook (VitalSource) : 9781315465814
pub: 2017-07-14
from $12.50

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Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.

Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.

This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.


"This book provides an interesting yet detailed insight about writing business plans. It utilises practical examples to explain the processes involved in writing a business plan: Recommended for undergraduate and postgraduate students, academics and practitioners." - Dr Ellis Osabutey, Senior Lecturer, Business School, Middlesex University London, UK

"A must have book for aspiring entrepreneurs, practioners, academicians and students alike – engaging, easy to follow and complex concepts have been explained in plain and simple English!" - Dr Lakshmi Narasimhan Vedanthachari, Senior Lecturer (Professional Practice), Middlesex University Business School.

"This book is practical and concise; and provides useful tips on writing a business plan. The book is suitable for students on business courses and also for budding entrepreneurs seeking finance. " - Dr Christopher J Moon FRSA FHEA, Senior Lecturer and multiple award winning eco and social entrepreneur

"This book offers a well needed and necessary step-by-step practical guide on effective business planning" - Dr Louise Boulter, Senior Lecturer, Business School, Middlesex University London, UK

Table of Contents

1. Introduction to this book

2. The contents of a business plan

3. Introduction to the business plan

4. Idea generation

5. Business strategy

6.Market research and marketing

7. Financing the business

8. Operations management

9. HR-related tasks and legal compliance

10. Risk analysis, growth and exit planning

11. Conclusion


1. Example of finding a gap in the market: Tony Stone and Stoats Porridge Bars

2. Example of turning a hobby into a business: Lawton Dancewear

3. Business plan template

4. Sample business plan (1) – WorldFood Enterprises

5. Sample business plan (2) – Suzan Joseph Associates Ltd

6. An example of mission statement

7. An example of vision statement

About the Originator

Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.

About the Series

Routledge Focus on Business and Management

The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.

Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Entrepreneurship