Writing a Business Plan : A Practical Guide book cover
1st Edition

Writing a Business Plan
A Practical Guide

ISBN 9780367788179
Published March 31, 2021 by Routledge
134 Pages

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USD $32.95

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Book Description

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.

Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.

This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.

Table of Contents

1. Introduction

2. The contents of a business plan

3. Introduction to the business plan

4. Idea generation

5. Business strategy

6.Market research and marketing

7. Financing the business

8. Operations management

9. HR-related tasks and legal compliance

10. Risk analysis, growth and exit planning

11. Conclusion


1. Example of finding a gap in the market: Tony Stone and Stoats Porridge Bars

2. Example of turning a hobby into a business: Lawton Dancewear

3. Business plan template

4. Sample business plan (1) – WorldFood Enterprises

5. Sample business plan (2) – Suzan Joseph Associates Ltd

6. An example of mission statement

7. An example of vision statement

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Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.