1. Introduction
3. Introduction to the business plan
4. Idea generation
5. Business strategy
6.Market research and marketing
7. Financing the business
8. Operations management
9. HR-related tasks and legal compliance
10. Risk analysis, growth and exit planning
11. Conclusion
Appendices
1. Example of finding a gap in the market: Tony Stone and Stoats Porridge Bars
2. Example of turning a hobby into a business: Lawton Dancewear
3. Business plan template
4. Sample business plan (1) – WorldFood Enterprises
5. Sample business plan (2) – Suzan Joseph Associates Ltd
6. An example of mission statement
7. An example of vision statement
Biography
Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.
