Writing a Business Plan : A Practical Guide book cover
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Writing a Business Plan
A Practical Guide





ISBN 9781138206021
Published June 6, 2017 by Routledge
134 Pages 2 B/W Illustrations

 
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Book Description

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.



Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.



This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.

Table of Contents



    1. Introduction to this book







    2. The contents of a business plan









    3. Introduction to the business plan









    4. Idea generation









    5. Business strategy









    6.Market research and marketing









    7. Financing the business









    8. Operations management









    9. HR-related tasks and legal compliance









    10. Risk analysis, growth and exit planning









    11. Conclusion









    Appendices











    1. Example of finding a gap in the market: Tony Stone and Stoats Porridge Bars









    2. Example of turning a hobby into a business: Lawton Dancewear









    3. Business plan template









    4. Sample business plan (1) – WorldFood Enterprises









    5. Sample business plan (2) – Suzan Joseph Associates Ltd









    6. An example of mission statement









    7. An example of vision statement





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    Author(s)

    Biography

    Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.