We are pleased to announce our latest award-winning Built Environment titles. Browse the articles below to find our more information about each book award or click here to download free chapters from our award-winning books
Making, transporting, using, maintaining and disposing of products all have impacts on the environment. For decades, the usual responses to such environmental problems were attempts by manufacturers to reduce wastes and pollution after they had been produced. Then, with increasingly tough environmental legislation, standards and voluntary agreements, plus pressure from environmental groups and ‘green’ consumers, manufacturers shifted their attention from trying to clean up their products’ environmental impacts during or after manufacture, to designing out as many of the impacts as possible during product development. Designing or redesigning products for the environment may be undertaken to different levels using different approaches – termed ‘Green design’, ‘Ecodesign’, ‘Sustainable design’, and ‘Sustainable innovation’ in the book.
Many new products and innovations fail to reach the market, or if they do, are not sold in sufficient numbers to provide a return on investment, or be adopted widely enough to be considered a success. Lack of relative advantage has already been mentioned, but what do the case studies suggest are other main reasons for product failure?
While many innovations and new products fail, others have become highly successful in terms of widespread adoption and/or profitability. What do the case studies suggest distinguishes these successful innovations and new products from the less successful ones?
Robin Roy is our latest Routledge Featured Author. Read our interview to discover more about his recent book, Consumer Product Innovation and Sustainable Design: The Evolution and Impacts of Successful Products.