Fletcher promotes a brave new thinking about sustainable fashion and how design can address the issue in altogether different ways—she not only offers a new dialogue, but a complete agenda for change.
In this new title, Kate Fletcher, a renowned authority in the field, provides a broad imagining of sustainability in fashion that gives attention to tending and wearing garments, and favours their use as much as their creation. She offers a diversified view of fashion beyond the market, and the market’s purpose, to reveal fashion provision and expression in a world not dependent on continuous consumption.
Framing design and use as a single whole, the book uncovers a more contingent and time-dependent role for design in sustainability, recognising that garments, while sold as a product, are lived as a process. Highly designed, and beautifully illustrated throughout, the book combines photographs, stories, imagery and text to build a complex, sensory, empirical and action-oriented narrative around sustainability in clothing. Drawing from stories and portrait photography that document the ways in which members of the public from across three continents use their clothes, and the work of seven international design teams seeking to amplify these use practices, Craft of Use presents a changed social narrative for fashion, borne out of ideas of satisfaction and interdependence, of action, knowledge and human agency, that glimpses fashion post-growth.
About the Author:
For nearly two decades Kate Fletcher’s work has shaped the field of fashion and sustainability, and come to define it. She works with fashion businesses, education, non-profits and government. She is Professor of Sustainability, Design, Fashion at the University of the Arts, London, UK. This is her fourth book.
"Craft of Use is fashion, but not as we know it. It is not what fashion can look like when consumption is not at its core." - Kate Fletcher
Craft of Use: Post-Growth Fashion is available in hardback, paperback and as an eBook:
April 2016 | 304pp
To request review copies or an interview with the author, please contact:
Megan Smith / 917.351.7126 / Megan.Smith@taylorandfrancis.com