mark  batey Author of Evaluating Organization Development

mark batey

Mark Batey, a language graduate of Oxford University, has spent his career working with leading advertising agencies, and as an independent brand consultant. He speaks at international brand conferences. He is also a visiting professor at business schools and universities. He has lived in the UK, Central Europe, Latin America and the US. Among the companies he has advised are Coca-Cola, Unilever, Nestlé, Kraft Foods, Mondeléz International, and SABMiller.


I have a particular interest in cultural studies, psychology, linguistics, and semiotics - all areas which bring insight to the development and management of brands.


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