Mark Batey, a language graduate of Oxford University, has spent his career working with leading advertising agencies, and as an independent brand consultant. He speaks at international brand conferences. He is also a visiting professor at business schools and universities. He has lived in the UK, Central Europe, Latin America and the US. Among the companies he has advised are Coca-Cola, Unilever, Nestlé, Kraft Foods, Mondeléz International, and SABMiller.