In 2014-2015 Friesen authored a book for Focal Press called Story Money Impact: Funding Media for Social Change, plus joined Roundhouse Radio 98.3 FM Vancouver as Director of Programming. Roundhouse is an independently owned commercial station with a hyper-local community focus. In the same period, she earned a writing credit on the feature documentary Amplify HER.
Early in 2013 Friesen left her position as Executive Producer at the NFB. She had been with the Vancouver studio for 11 years and has credits on over 30 projects, including the award winning films Being Caribou, ScaredSacred, Carts of Darkness and Force of Nature: The David Suzuki Movie.
Before the NFB, Friesen was with Rainmaker Digital Pictures for five years, working up from Visual Effects Producer to the position of Director of Sales & Industry Relations. Prior to this she was employed for 10 years in post production with such companies as Finale and the Post Office.
Friesen spent three years on the board of Women in Film & Television Vancouver - serving one term as president - and was honoured with their 2013 Woman of the Year Award. She was a mentor for the Minerva Foundation and a protégée in Women in View’s Creative Leaders program.
She taught post-production at UBC, Ethics & Social Responsibility at VFS, co-facilitated annual Media that Matters conferences at Hollyhock Leadership Institute, and routinely accepts invitations to lead workshops, panels and industry juries.