Judy Foster Davis Author of Evaluating Organization Development

Judy Foster Davis

Professor of Marketing and Integrated Marketing Communications
Eastern Michigan University

Judy Foster Davis is a Professor of Marketing and Integrated Marketing Communications (IMC) at Eastern Michigan University, USA. Her research interests concern integrated marketing communications (IMC) strategies and policies; historical and multicultural marketing topics and online pedagogy. She is a graduate of Howard University and Michigan State University.


I was the first African-American woman hired into a tenure-track position in the College of Business at Eastern Michigan University. I teach in a variety of Marketing and Marketing Communications areas including Advertising; Promotional Strategy, Multi-Channel Media; Ethics and Regulations, Privacy Policy Management and Consumer Behavior with emphasis on applied projects.

I was instrumental in launching the online Master's of Science degree program in Integrated Marketing  Communications (IMC) at Eastern Michigan University.  Since the inception of the program in 2006, our IMC students have won more than 15 top awards in international integrated marketing competitions.


    Ph. D., Michigan State University, 1993; M.A., 1986
    B.A. Howard University, 1982

Areas of Research / Professional Expertise

    About Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN...

    Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era and went on to achieve prominent careers. Providing biographies of Barbara Gardner Proctor, Caroline R. Jones, Joel P. Martin and Carol H. Williams, this unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Other prominent African-American madwomen are also featured.


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 Featured Title - Mad Black Women: Foster Davis - 1st Edition book cover