I was instrumental in launching the online Master's of Science degree program in Integrated Marketing Communications (IMC) at Eastern Michigan University. Since the inception of the program in 2006, our IMC students have won more than 15 top awards in international integrated marketing competitions.
Areas of Research / Professional Expertise
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era and went on to achieve prominent careers. Providing biographies of Barbara Gardner Proctor, Caroline R. Jones, Joel P. Martin and Carol H. Williams, this unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Other prominent African-American madwomen are also featured.