BiographyJodi Radosh, Ph.D.
Dr. Jodi Radosh is an award winning scholar and journalist. She is the Associate Director for the Holleran Center for Community Engagement and a Professor of Communications at Alvernia University. A specialist in the areas of journalism, health communications, public relations, and advertising, Dr. Radosh has delivered presentations and workshops at international, national, and state conferences as well as consulted with businesses and nonprofit agencies. She received a mini MBA in digital marketing from Rutgers University, which emphasized social media marketing, mobile marketing, video marketing, search engine optimization, gamification, multichannel integration, and web analytics. She recently attended a workshop on Social Media Marketing: Advanced Strategies and Tactics at Harvard University.
She has extensive experience in media and has worked on-air at several television news stations throughout Pennsylvania. She founded, anchored, and produced “CNN Headline News Local Edition” on Blue Ridge Cable in Lancaster, PA as well as co-hosted the magazine show “Around Your Town.” Most recently, she was a weekend reporter at WGAL-TV Channel 8, the NBC affiliate in Lancaster/Harrisburg/York, PA. She currently is a co-host for election night coverage and moderates political debates on Berks Community Television (BCTV) in Reading, PA.
She has provided media training and crisis communications workshops to clients including prominent politicians, physicians, and business leaders. She also has overseen many video projects for corporate and community agencies including Lehigh Valley Hospital, Berks County Domestic Violence Task Force, and Skate America, the International Skating Competition. She has partnered her communication classes with many nonprofit organizations to develop public relations and advertising campaigns for such clients in Berks County, PA as Opportunity House, Children’s Home of Reading, Berks Talkline, Literacy Council of Reading - Berks, and the Berks County Pandemic Advisory Council.
Dr. Radosh has unique experience in health and medical communications. She possesses intimate knowledge of effective media channels for healthcare professionals. She has collaborated with physicians to conduct research on healthcare issues and was awarded a grant to conduct a content analysis on media coverage of recent controversial breast cancer screening guidelines. Moreover, physicians, nurses, and medical administrators have consulted her on how to successfully target their messages to the media as well as optimize their media interviews.
As a scholar, she has been recognized for her progressive research in media studies and journalism. She was recently awarded a $100,000 grant by the Knight Foundation and Berks County Community Foundation to enhance citizen journalism on Berks Community Television (bctv.org). Dr. Radosh has earned numerous grants and awards including an Innovation Grant for Curriculum Development (2012), Teaching Excellence Summer Grant (2011), Senior Citizen Video Grant from the Pennsylvania Office of Aging (2006), Crisis Communication Grant from Pennsylvania Campus Compact and Pennsylvania Management Agency (PEMA) (2004), Sr. Mary Donatilla Legacy Award for Outstanding Faculty Service (2007), and Loaves and Fishes Award for Faculty Excellence (2003). She has been inducted into the following honor societies: Sigma Tau Delta International English Honor Society, and Delta Epsilon Sigma Scholastic Honor Society for Students and Faculty.
She obtained a Ph.D. in Mass Media and Communications and a Master’s degree in Journalism from Temple University. Her bachelor’s degree in Communications and English is from Rutgers College, Rutgers University. Her dissertation research in Defining Sensationalism in Local Television News was honored by the Broadcast Educators Association (BEA). She recently received a mini MBA in digital marketing from Rutgers University. She was also selected into Rutgers University’s elite Cap and Skull Honor Society.
Areas of Research / Professional Expertise
Television News Reporter
Areas of Research:
Social Media Marketing